Good morning, everyone. I know everybody's probably just getting on
to audio.
Good morning. Welcome to the courses for health professionals q&a Call once again in the chat. Let me know what's a win for you this week. What are you grateful for today? What's a project you're working on right now. Also just want to remind everyone about milestones. We've had some great milestone calls, if you have hit any of your milestones, first five, Facebook Lives, first three sales calls or your first sale, first 10, affiliate pitches, any of those, fill out the form, I'm going to drop in the chat for you. and book your call.
Definitely, definitely do that. Good morning, peeps. Everything Joel said, and especially those first, Facebook Lives, that's what we're gonna be chatting about. Today, we're gonna do a mini training on that, to get you a little more skills to be able to go forth and do it with a little more confidence, but want to have those milestone calls, we really expect things to go wrong, right? We're doing them because we're like, let's go ahead and fine tune let's go test out five, let's see if we if we don't die, and then let's tweak. Let's figure out what went well, what needs improvement. You know, the reality is your first five are never going to be as good as your 100 and fifth one, right? So want to make sure we get those done early and often failing fast and forward. Right. So that's first things first, second thing I don't want to forget is if you're coming up for renewal, and we haven't chatted about renewal, if you're coming up on your six months, definitely reach out to us. And let's get you the renewal options definitely want you to consider that if you haven't already, mainly because when you're getting started, when you're new to this online world, the accidental quitting that the chances of accidental quitting what I like to call accidental quitting is real, and is real high in the early in the early years. And the reason for that is because you come up on a stoplight, you're not sure if to go left, right or straight. And so you do nothing. And they do nothing in the beginning you trick yourself into, I'm just gonna take a week off, I'm just gonna noodle on this and then come back, and all of a sudden you blink. And it's been three years trust and believe. So, you know, so make sure that you consider those options reach out to us, if you haven't already heard from us. And we'll get you all that information, all that good stuff, in addition to you know, all these new trainings that we continue to release, so want to make sure that you have access to those last bit of announcement is the virtual conference. If you haven't piqued your email yet, I know Jill has sent out a couple emails, we have a virtual conference coming up in two weeks, I think two weeks from today. Exactly. And you're invited. So if you see the emails or ads or whatever to buy a ticket, don't buy one, you're going to get a complimentary ticket to come as an active client of ours. And also, you're invited to be an affiliate. And what that means is, for those of you that have been in module six already digging around in there, what that means is we have an opportunity for you to share a unique link and it'll be give you a little bit of a meta chance to figure out what it's like to be on the other side of the affiliate gig for when you have this in your programs give to give you a unique link so that you can share it with your friends, you can do that either individually. If you've got, you know, three to five friends, you want to go ahead and text and be like, Hey, I think you should come to this thing, totally optional to do that. Or you can use the swipe copy that we will provide for you if we haven't already for you to send out an email to your list of friends or whatever it might be, right. So if you have other health professionals in particular in your world, that would be a great fit for this program. Once
you'll both get a commission on the ticket sale, you know, so on the front end, so if they come to the conference, which is just a $37 ticket, you're gonna get a 70% commission on that. And then also, if they decide to join the program, which you guys know, we filter heavily and whatever, so a small percentage of those people will be invited to become a client of ours, then you will get a $500 affiliate commission when they join the program. So anyway, if you're interested in all that, if you haven't seen it in your inbox, definitely anytime you can email support at Sylvie mccracken.com, and someone will get back to you with all that info. So with all that said, what I want to do right now is a couple of things, we have your questions that you submitted ahead of time, love those. So we're going to get to those at the end. But what I want to do first is I'm going to go ahead and start a little bit of a of a quick workshop on PBS specifically on PBS on 99 problems. If you're not there yet, if you're on module one, don't worry about it just hang tight. If you are there and you haven't been doing this, I definitely want you to both pay attention during the training, but also pop in your questions in the chat because Joe will capture those. And we will tackle those as soon as I'm done going through this Google Doc which you will also get a link to. So Jill, you can pop that link to the Google doc any time and you will see this recording as well in the membership site. So you will have access to all of that. So let's just dive right in.
Let me go ahead and share screen. And what we're going to talk about in this training is really how to deliver your first Facebook Live right. And Jill Am I good? Is the screen yep okay good. So delivering your first Facebook Live and the Facebook Lives thereafter. And the reason we're talking about the first Facebook Live is because guys a couple things you know before we go into this is
You know, we've gotten, you know, questions a million times on what 23 Things can I do to avoid the Facebook Live? Can I do a pirouette with, with a hat on and, you know, whatever. Look, the reality is you absolutely can do text posts, you can do all kinds of different things. But there is nothing quite like you getting on camera, with your peeps in front of your peeps, and you getting on live in particular, and at least right now, today 2021 2022 Until Facebook, you know, changes their mind, this is going to get more play. So just, you know, I've told you this before, is going to get more play on your Facebook feed. And it's going to allow people to you know, it's going to be shareable, it's going to be viewable much more so than a text only post. So that's for starters. And, you know, and also it's, you know, people want to buy from someone they know, like, and trust. And so in order, how can we get them to know like, and trust you faster? Right? The reality is a text post just doesn't quite deliver the same genetic Wha, that you being on camera and you being live and you being you know, you being real, right, you being as my team likes to tease me, I take my sip of my water my tea all day, all day long, or whatever it is that you do, right, people will get to know you. And they will, they will, they will just build that trust a little quicker. Cool. So let me overcome all the objections to why on earth should I do a Facebook Live? That's First things first, and we'll give you you know, of course, there's there's a million different ways that you can take this and make it you know, and you can become the master of Facebook Lives, we're not going to go into too, too much advanced content right now. Because I what I want is for you to get it done. And perfect is the enemy of done perfect is the enemy of good. And so what I really want and for any perfectionist in the room, welcome, you're my people. But also this does not serve us. So I want us to bring it down a notch to the goal is really to get it done. In the first few The goal is to get it done. And you might have noticed already in the Facebook group. But the celebrations, when people do their very first one, it's sort of like oh my god, I did it, I didn't die a little bit of shock that I didn't die and then ready for the next one, right. So we want to be able to get that momentum so that you can get to your 10th so that you can get to your 20th which will be 10 times 20 times better than your first one. Cool. So I want to kind of talk about those couple things. Now definitely tech wise things to you know, that are very important, make sure that it is set to public that your post is set to public, if you're not sure how to do that, the team can definitely help you out. But it's basically what it's looking like today is a little world icon, a little globe icon is what you should see on that post instead of the two little people, right. So what that means is that that that post is set to public and we can definitely show you how that's done. So that's one tech thing that you're definitely gonna want to know. And then let's just go into your very first Facebook Live. So really the goal of your very first one and we just want to give you a small framework just to make it a little bit easier to get it done. Pop your questions in the chat as you go through this training so that we can tackle them at the end. And if you're watching this on the recording, always feel free to pop in the Facebook group as well or send us an email. So delivering your face first Facebook Live is really just doing it right working out the kinks, figuring out the process where is the button you know, how do i Is this thing on you know Can people see me Did it work all of that good stuff. So just really the goal is just to get on the Facebook Live and get out Okay, so on that of course we're not going to get on and be like Hello Is this thing on and then click off. So what we're gonna just do is just simply introduce yourself right so that way you're not worried about the content of the PTS you're not worried about am I hesitating enough? If do I did did I do the right call to action all that stuff you're just worried about the the the technical side of it and actually completing it so just introducing yourself is plenty so on this one what I want you to do so no one has any excuses if you haven't done your first Facebook Live I want to see you do it in the next 24 hours. Okay, we've got witnesses so if you're up for that challenge definitely post I would love love love to keep you to it. So all this is going to be is something like hey you know you know again if you want to do a little bit of a backstory Hey, my name is so and so I help x with y you know and and then and then the reason why you know the backstory on that just to kind of you know so that it's not a 10 second Facebook Live Yeah, so for me it would be hide we haven't met yet. You know my name is Sylvie, I help health professionals have the income the impact the freedom that they deserve with online courses, you can either read it if you have to. Otherwise I would I would prefer that you keep it conversational, but really just use that mission statement. You should have it by now memorized if we've you know if the coaches have already approved it in module one, definitely repeated yourself while you're driving repeat it to yourself in the shower. You should be able to say it in a in an elevator when someone says hey, what do you do? It's this this is what you do not I do this as my day job and for one hour a week I am trying to build this online course Don't let me catch you with any of that kind of stuff. Right? It's my name is so and so. And this is what I help x with y. So just simply put your mission statement here it's a copy paste job.
premiere module one assignment cool. The second piece. So we're just going to do three parts. Cool three parts. Super, super simple part one. And part three of all Facebook Lives are going to be super easy and super succinct. And part two is where it's going to, it's going to be the meat of it. But in this case for your first one, the meat of it is whatever you want to tell just a little personal story if you want to, just because we're trying to complete this first Facebook Live, yes. And it can be just your intro in terms of why do you do what you do? Right so a little bit of a personal story what got you passionate about this? Was it your personal health was it you know, your you know, someone your family's health? Was it something that you were seeing all day, every day in your day to day day job or practice where people were not getting the help they need? Whatever it was right. So just you know, you can tell for some for some of our clients, it's the story of one patient, one particular patient in their career that just kind of woke them up to something and was like, You know what, let me dive into this. It could just be that, you know, you do this all day, every day, and you have only 10 minutes with your patients. And you really want to be able to actually roll up your sleeves, get in there, get to the background, all the things that you don't have time when you're you know, just seeing patients for whatever it is that insurance allows cool. If you need some help flushing that out, feel free to start a brainstorm and help each other out on distilling this a bit more unlike I don't really know what to tell, should it be A, B or C, you'll see very quickly because we have a very, very helpful supportive group. People give you feedback in terms of what would be the most interesting, right? And feel free to play around with this as well and see what what resonates with people. So that's part one, part two. And for everything, for the most part, really, we want it to be just bullets. So the reason for this so this is not something you're going to submit for critique this is just for you so that you have something that you can look at and not be like, you know, just looking at the camera, which is kind of like the blinking cursor of death going What do I say now? And how do I do this. So this is just so that you have some bullets I really honestly like when my posts, I like to do it like this, when I prep for my Facebook Lives, I will put three to five bullets on one of these suckers. I love that it gives me the constraint of I can't write a whole life story on this, there's no room. And that way I can put it plop right close to my camera so that I can look at the camera as much as humanly possible and look away to look at my notes, you know, totally fine. This is you know, again, no like interest. This is being real. This is not a studio production on a CBS lot, okay, so it can be imperfect, but I want you to have the constraint of just three to five bullets and keep it conversational. No one wants to come on to watch your read. You guys have been to those like keynotes before, where there's a slide deck with nothing but sentence after sentence after sentence and you fall asleep by slide three. So let's not do that, but have three to five bullets, just so that you can remember where you were, if you're anything like me a little bit add, I go, you know, talk to someone respond to someone in the chat. And then I totally forgot where I was. So I need those three to five bullets that I can be like, oh, yeah, back to this. Cool. So um, so again, so here, put your three to five bullets, what you're going to say maybe just you know, it's something that's going to jog your memory. So the bullets need to make sense only to you. It could be a bullet school. I don't know if something happened that happened in school, right? Something that you that happened in university, it could be you know, patient, Brian, okay. And that will trigger you to tell the story of your patient, Brian, it could be you know, 10 minutes, not enough time, it could be insurance constraints, right? It could be you're fixing this problem for a lot of our clients, too. They are in, you know, whether it's in, in surgery or in acute care, emergency care, things like that, where they're fixing problems that they wish they could have a little bit more of a hand in preventing, right? So that's a really powerful story as well, where it's like, look, you know, we have this conversation in the Facebook ads all the time, we're never going to replace one on one acute medical care. But do we have to do it this much? Or can we actually prevent some things? Can we actually take care of healthcare, not sick care. So it can totally be that do whatever it is that the resonates with you. And that will resonate with your former with your potential clients as well, right. It's something that they're going to care about, that's going to be meaningful for them. Cool. Okay. So lastly, and any questions so far, Jill, that I need to interrupt before I go forward? Are we good? Okay, good. So, lastly, it's just the call to action. So for every Facebook Live, that you have, you're always going to have a call to action a CTA, and all that is what he's what action do you want the person to take next? Now, I know this might sound obvious, but it has to be really clear. So don't leave it up to them to figure out how to reach out to you don't leave it up to them to find you don't leave it up to them to assume what's next, or you know, whatever else, it has to be very clear, what do you want them to do next. And as a matter of fact, when I do this, I just repeat myself in general, that's just who I am. But I intentionally repeat myself with a call to action, you know, a couple times at least and if I usually I'll forget to say something else, or I'll think of something else. So I'll say something else. And then I'll come back with a call to action again, you will see this in my Facebook Lives. Part of it is just because I repeat myself. Part of it is because you know if they didn't hear I'm a fast talker, so if they didn't quite capture it the first time I will repeat it just like if I leave a voicemail, I say my phone number twice, right? So I want you guys to be able to do this and to have a link that you can pop in there. So in your very first Facebook Live, if you're you can do two things with a call to action. Okay, if you're ready to take phone calls, if you already are kind of ready with your calling convert script, you're ready to do that, etc. Feel free to have that be the call to action. Absolutely. But if you're not quite ready for that yet, I don't want this to deter you. And I want you to do a Facebook Live anyway. And I want the call to action to just simply be to join your group. Okay, so it can be as simple as your call to action. Again, remember, parts one is really, really succinct. It's just in this case, your mission statement. Part two, part two is where we flush it out. And part three, we're going back to really, really succinct so part one and three are always going to be succinct and you could almost I mean, it's scripted, right? I'd rather you not read it. But if you have to read it, that's totally fine. Especially for the first few if you struggle with XYZ join my Facebook group where I help you know, people, you know, I help why I help people like you with this exact thing and give them the link. So play around with different calls to action. But I would give them I would both if you can say the link and if not, you know, just tell them you're gonna pop it in the chat below. You can always use a link shortener to make your link a little more succinct. If you don't have a website already, where you can do that you can use just Google link shortener and there is a variety of ones and you can do you can have a really succinct link that you can put in there so that you can both say it verbally and put it below so for us it would be something like you know, if we're saying book a call, it might be Sylvie mccracken.com forward slash call or Sylvie McCracken comm forward slash apply so that I know that by heart and I can also pop it in the chat as well so that they can click it because you know, that's, that's a mouthful. Yeah. Okay, so that's on the very first Facebook Live. So we haven't talked about PTS at all yet, which we're about to go into right now. Cool. Are we good to continue? Yeah. Okay. Awesome. So so that's the very first Facebook Live. So again, I what I really want for that first one is to get it done to get it done. As soon as humanly possible, this is going to help you guys so much in terms of momentum, it just kind of uncorked the bottle where you did it. And that that confidence comes as a feedback loop, right. So you don't need the confidence to do the Facebook Live. You need the courage to do the Facebook Live. And then the confidence comes after you've done it and you don't die. And maybe not only do not die, but some people leave you great feedback or comments or whatever else and you're like holy cow, I want to do this again.
Okay, so on that let's go to the subsequent Facebook Live. So these are the real deal, pls is I want you to get five done and I want you to book that milestone call as soon as humanly possible, okay, because I want you to mess some things up. And I want you to, you know, you're going to figure out in the first five, you're going to give yourself your own feedback. Very important. Watch that first one. So give yourself a little bit of feedback. Don't be too hard on yourself, you should limit yourself again, this little thing you guys magic, this is it. Whatever feedback you want to give yourself should fit on this. If you have more feedback, save it. Okay, so give yourself two to three things. But you'll you might notice on that first one, like Oh, I didn't smile at all. Okay, let me you know what, smile next time. Cool. Let me try let me try it because the reality is, I'm juggling so many things. I might forget to smile, that's legit, right? Or I didn't look at the camera. Okay, great. Put that down, or whatever it might be right? Or, you know, it turns out that the Facebook Live didn't start when it said it started, it turns out it started 10 seconds late, cool, then maybe ramble for 10 seconds before you get started. That's what I want, I want you to watch every single one of these first five Facebook Lives should be should be short, these Facebook Lives are going to be the first one might be five minutes if you're talking as fast as I do. But it could be 15 minutes, it could be 20 minutes, I know you've got 20 minutes. So I want you to watch those. And I want you to improve slightly on each one. So by the time you have your milestone call with us, we can take kind of that fifth one, you know, everything that you've already implemented, and say, Okay, great. Now let's give you some more, you know, pro feedback so that you can take it from you've gotten yourself to an intermediate, let's get you to intermediate plus. Okay, cool. So let's now throw into throw one more ball into the juggling which is really adding the problem agitate solve framework, so the 99 problems framework that we have in our, in our system, it's really really powerful. So one of the things that we hear a lot one of the objections I suppose that we hear a lot with this is you know, I don't want to do just PBS you know, I don't want to do it feels like it's you know, just marketing just selling what else can I do in between to mix it up? Should I share Ted show share content, look, you can do whatever you want, you can share as many different things as many different strategies as you want. The reality is that your potential client will not that is not seeing, you know, your bullet points does not is not seeing the method that you are that you are executing the way you are right. So you and I and everyone else in this group knows what you're doing. They don't and this is helpful content. This is what serves the client best because you and I both know that there is not one tweet, one quote one image one hashtag that's going to get them the result what's good To get them the result is signing up for your program, doing the work being invested both financially and timewise, and energy and attention wise, and doing the work and going through your coaching and getting the getting the promise right that you have. So I would suggest that you do PBS on PBS on PBS write it, the only person it's going to be repetitive to in terms of the framework is you. So and again, you have if you have 99 problems, you should be able to have 99 Different pa SS. And quite frankly, if you're anything like me, once you do one, you're going to get five more ideas. So they kind of exponentially duplicate themselves. Yes. Okay, so let's go in. So first of all,
the first one is going to be just introducing yourself again. So if you want to, you know, again, you can you can do, I, you know, don't assume that people know you. So make sure, you know, again, I want you to be to do this from the mindset of if you have the little world icon, this can and will and might be seen by a whole heap of people that have never heard of you before. So I want you to introduce yourself in terms of you know, who you are, what your name is, and what you do. And I might even do that, you know, I might expand on that a little bit, right. So I've been doing this for X amount of years, you so you might have a mission statement with a little bit of an expanded, you know, maybe not your whole background story, like you did in your first Facebook Live, but maybe a little bit of you know, after 20 years, in private practice, I decided to data that up, right, so you might have a two, three sentence thing here. Cool. So this one super easy, because once you once you create this, once you craft this right here, this is a copy paste job for every single Facebook Live. So this one and Part One and Part Three, are pretty much a copy paste job, okay, so you're gonna, you know, you're, you're pretty much just gonna rinse and repeat the whole time. So with the problem agitate solve, the problem is going to be new, so that that piece is going to be new, you're going to grab one problem, and then the agitate, you're going to you know, you're going to craft it to that problem. And then the solve it, the solve is always going to be the same thing, which is if you struggle with, you know, x then book a call, okay, so we're gonna get to that really, really quick. A matter of fact, maybe let's go to number three here to solve, you know, again, so if you're, you know, if you're tired of this, that or the other, whatever the problem is, book a call with me with a link below, and we'll see if we can help. So this, again, will be pretty much a copy paste, we'll discuss what's not working in your health right now, very similar to what you say at the beginning of the call, what your goals are, right? So where they are, where they want to be. If I can help you, I'll let you know. And if not, I'll point you in a different direction instead. And I'll repeat it repeat book a call, I already said book a call, I'm saying book a call, again, with this link. And I'll talk to you soon. So So paste that here. And now you're pretty much done with parts one and three, for every Facebook Live. Now we got to get to the meat now. Now the real work begins, right. So part two, is really the problem and agitate here, which is you know, again, I'm going to just pick an example for you if you guys want to pop something to workshop as well happy to take a second example. But something like you know, let's say one of your and I'm trying to pick one that you know, it comes up in several different programs and diagnoses something like fatigue, right. So having constant fatigue, you know, so So when you are talking, you know, you can you can introduce this notice I have one bullet, it's just that's it. That's what I'm going to talk about. Now from there, I've got to turn it into a conversation. So I might go ahead and say, you know, one of the things that I'm doing, I'm just going to pretend to be Jason for a second, who deals with how she's with Hashimotos. Right. So I'm going to just say, you know, so in my private practice, you know, what I've seen over the years is patience. Almost every single patient I deal with nine out of 10 patients are dealing with constant fatigue. And you know, a lot of the times Now here I'm transitioning into agitate, right, so it's a little bit of a smooth transition. A lot of the times those you know what, what that happens, it's not just about the fatigue, right? First of all, my clients are confused as to why on earth they're fatigued because they've been in bed for eight hours they've been eating right, they're not you know, eating a bunch of sugar, they're not, you know, drinking a bunch of caffeine, they're doing everything right, or what they think is right, or what their what their doctors have told them to do. So you know, the frustration is real, because you know, they're they're not having the caffeine late in the day they're sleeping, right? They're exercising, they might be you know, eating what they think is is right what the food pyramid or what is it now my plate says right? So they're eating nothing but granola all day. And so they're confused as to why they are you know why they're fatigued. And here's the thing. So notice again, now I'm agitated, I'm going deeper, not wider. Here's the thing with being constantly fatigue is it's not just about the fatigue, right? Because the reality is, you could probably, you know, you could probably maybe go ahead and have some coffee and it'll get you through the day. You could probably just, you know, try and sleep a little bit longer. You could probably fit in a nap. If it was just the fatigue and that was the only problem then All right, maybe maybe it's maybe it wouldn't be that big of a problem. But here's the thing. Here's what I've seen over 20 years in my private practice is that this fatigue leads to much bigger problems, right? This fatigue is just the tip of the iceberg, this fatigue is just one symptom of a much bigger and much higher stakes issue. So that can look like either, you know, because you're not well rested, because you're not getting that deep sleep. You know, and it's an it's going undiagnosed in terms of what that's about, right? It's not just that you're not you know, sleeping enough they're they're usually is nine times out of 10 there's a deeper root problem. So most Doc's again, I'm pretending to be Jason here. Most Doc's will definitely pull labs for thyroid, they might pull the TSH, the T for the T three, and that's as far as they go, they're not doing you know, TPO antibodies and all that jazz, I'll keep it light here, because we don't want to get too nerdy, we want to get, we want to keep it to what the client will understand. And what this means is that, you know, 84% making things up, but Jason will have to correct me with the correct stats. Um, you know, of people that have hypothyroid actually have undiagnosed Hashimotos. And if that's you, the reality is this fatigue is not only something that you're dealing with on a Tuesday, on a Wednesday on a Thursday and everything else, but this is leading to, you know, whatever, insert, insert the big deal here, okay. But what I'm seeing this show up as what you're probably so again, I'm talking to the client, what you have probably seen this show up at, you know, you don't even know what's going on in your labs. And that's good, probably going to be a lot less interesting to you. But what you are probably noticing is that this fatigue is there's a buildup of it, you're becoming more easily irritated, perhaps that is leading to more arguments at home. Right. So perhaps you've noticed that, you know, you're having arguments that could have been prevented if you were feeling better, right? So bring it so again, you guys can go down any of these rabbit holes, I've put in a couple here. Yeah, in terms of how this is affecting, remember in that first module, one document where you said, you know, like, all the all the ways that this is affecting your client, this is where I want you to go copy paste some things out of there, and roll them out, roll them out in a verbal way is this making sense so far, pop in the chat, you're picking up what I'm putting down, I'll flesh out a little bit more on the agitate, because this is the most important part of the PS solve is easy problems easy. We pick a problem, we do the solve, which is called you know, book a call. The agitate is where the party really gets started. Yes. Let me take a look at the chat.
Editor. The developer didn't Yes, okay, good. Okay, good. So all right. So so what I want you to do here is I really want you to connect with the client, I want you to keep it high level when it comes to things that they're not going to, they don't need to understand and that they perhaps don't understand. So you can keep it high level in terms of in this particular example that I'm using, is you know that most doctors are just they've got 10 minutes with you. So I don't want to you know, I don't want to have it be this big, negative, you know, all doctors suck except me. Let's make sure we don't do that, right. But just say, you know, the reality is your doc might be a fantastic doctor, right? But they only have 10 minutes with you. And they've got to just get in, get out, give you a pill and move on with their day. That's what insurance covers. That's what the traditional health care model is, unfortunately. And so what we're here to do is really be like, do you want to live this way for 20 more years? Or should we unpatched, we pull back the layers of why are you actually feeling fatigue? What is going on under here? And can we make a real sustainable difference so that you're in a much better place, it's not that arguments at work will not come up arguments at home will not come up. But imagine if you were well rested. Imagine if after eight hours you've invested in your sleep if you were waking up well rested. So I'm painting a little bit of a picture, you can do it a number of different ways. But do you notice how I'm really digging in in terms of I'm not I'm not just saying? Hey, guys, so if you're tired book a call with me, and I'll help Okay, bye. Right? Like that's not that's not it? Right? So I want you guys to spend a good amount of time. And what does that mean? Tired? Everyone's tired, right? What do you mean? No, not everyone's tired. Isn't this normal? isn't constant fatigue? I'm old. I thought that we're supposed to be tired. So I want you guys to really understand that you're here to disrupt, right? Like the sick care system is not what you're in. You're here to actually make people well. And so I want you to actually go ahead and speak on that speak about you know, what is going on what what the problem is a tip of the iceberg on? What is it I want them to be listening to this going? Holy cow? Yeah, I didn't realize actually, the argument I had yesterday probably was because I was tired. I guess that's right. I mean, he was still a jerk. But you know, probably I was tired. Okay, so I want them to be doing this, when you are talking, I want them to be resonating and going, this person here understands what I'm going through I that that's what's gonna make them book a call more so than you, you have to put the line as well. But that's what's gonna make them look a call, meaning your agitate is going to be more powerful than yourself. Because the agitate is where you are describing someone's problem. almost better than they can describe it. Right. And you guys have all been here where you are. You're asking people either on an intake form or on a five minute quick conversation. You know, what brings you into the office today or you know, whatever. And the reality is, sometimes they can't you've heard it a million times. Sometimes they can't quite articulate it and you've heard it so many times that you can articulate it It really well, right? So is the is the, you know, are you feeling? You know, if we're going with fatigue? Does it not really matter how much sleep you've gotten? Does it seem to not matter? I mean, of course, if you've had an espresso at midnight, maybe everyone knows that's probably not gonna help your sleep. But in general, does it seem like no matter what you do, no matter what you eat, no matter how you exercise, that you can't, you can't quite you're never waking up with 100% battery. Right? So I want you guys to think about that. This is where you really can dive into what they're feeling. And really connect with them and have them be like, yes, exactly that that. Okay, so I want them to really resonate with that, does anyone else have an example or anything on here that is not making sense or any questions on this part in particular.
And this is what you're going to rinse and repeat you guys. So as you're as you're popping anything in the chat, so you know, we have three little boxes for you here just so that you can get this out of your head and onto paper, so to speak onto digital paper, and then just copy paste it just for yourself. Here is just a recap where you're going to have your mission statement, your solved down here and your three bullets, maybe write three bullets, maybe maybe put five bullets in case you're worried you're going to run out of things to talk about my you know, nine times out of 10, what happens for me is I'll end up saying, I'll end up going on less things deeper than all the things that I planned on saying, right. And sometimes that's because I end up you know, connecting with people that are in the chat, you don't need to worry about that too much when you have a small audience and when you're just getting started. But in general, this the the less things that you can do and go deeper on them, the better, right, so in this case, in my little impromptu example that I just kind of went rogue on, I chose to take the fatigue into being irritable, at work and at home, right. And that leading to things if I wanted to go even deeper on some of those things I might go into that might lead to you being good enough at work, but you're not killing it, you're not going to get that promotion, right, like I understand that I am tying it to I am tying it to what this is costing them right now. So this is the work that you're really doing. And you're doing this because again, you know, yes, this is marketing, yes, this is sales. But again, your client in order for your client to get the outcome, they're going to need to understand that this is costing them right now a lot and every single day, in order for them to want to roll up their sleeves, carve out some time carve out some money and carve out, you know, the energy and attention to actually do what you tell them to do in the program, which my guess is it's not going to be nothing, right? So so they need to be invested, if that makes sense. And that is it. You're going to do this rinse and repeat it for every single Facebook Lives. Okay, so Joe, why don't I let you so that I don't get distracted? Call out any questions that are specifically around pts. So I'm going to tackle those first you guys and then we're going to go ahead and go into q&a after that for anything that's not PTS related. So let's start with the PTS questions.
Totally. So Elizabeth asked what happens if they connect and want to work with me? And I'm not ready with my program yet?
Yeah, so perfect. I mean, first of all, what a great problem to have. But I would say I mean, first of all, you should be ready with your program. Because the reality is remember that with your program, what you're doing is you just you're you're having a two week out start date, or if you need to have a month out start date, okay, maybe. Right. So that means that if they're if you're doing this Facebook Live today, and you're doing the call to action of book a call, if that's what you're doing. If you're if you're not ready for the book call, do the you know join my Facebook group, that's fine. But the sooner the better do book a call and on that call, which again, the call is the same process, you're going to mess up a few right, you're going to get to get through your first three sales calls and book a milestone call. You're going to tell them you know the program starts what is today the 18th starts the first of the month, right? So tell them the program starts the first of the month. So go ahead and go through it. Go ahead and get the enrollments. That's what you want. And you're going to be building out this program with your first few clients as you go. I think was it Renda that just had 4040 enrollments, Jill and finally was like, Okay, I think I need to take a bus. Like timeout. I don't think you take more than 40. Fair enough. Right. But that's exactly what you want is you want the kick in the butt to say, let's get this program done. Okay. So great question. Was it Brittany? Yeah, yeah. So great question, Brittany. And yeah. Brittany, Elizabeth. Elizabeth. Okay. Sorry, Elizabeth. Great question. And I think, you know, that's, I mean, what a great, fantastic program to have problem to have. I think, you guys having, you know, having clients and having to deliver a program, you guys, that's the fastest way I've seen people. And that's exactly what Rhonda told us, you know, on her milestone call was, you know, I would have never done it this fast if I didn't have you know, baby birds waiting. And so that's exactly what you want is you want that kick in the butt to get it done and give yourself a little bit of a lead time to get module one done, but you need a lot less time than you think. Alright, what's next, Joe?
So Brittany asked I'm agitating Children of Parents with dementia and trying to get them to create an end of life plan. I think in my own mind, I feel guilty in a way less things deeper is a good idea.
Yeah, so the guilty thing. So you know, first of all, you're not alone. Brittany, that's such a great point that you bring up because and this is partly why I mentioned so often like, Yes, this is marketing but because the reality is it's not just you like insert any topic and any type of client and, you know, if it's not guilt, the word that people are using, it's something similar, but it there is this sort of like, you know, resistance to agitating because it feels like poking a finger in the wound. And to be honest, it kind of is. But I want you to go back and think about the reason why you're doing this, right. So the reality is, if you guys have I mean, first of all, if you're in this room, I already know, right? So at the virtual conference, and we've got strangers I might, I might speak a little differently, because I don't know everyone in the room. But with you guys, I already know that your program is life changing, I already know that people need your program, I already know that this program is helpful that more people will be helped having your program than not having your program. So if all those things are true, they are then you know, you have a responsibility, every single one of you has a responsibility to do everything in your power to get this in front of the people that need you most. And to make it easy for them to say yes, if you're not doing that, you're doing them a disservice. Right? If you are not marketing your program, you are stealing from those that need you most. Right? And so when you understand that concept, and you can go into Okay, got it. So I understand the mission, I've got to market this, how do I market this, this, this is how because when you're not in this and by the way, there's a great conversation, both in terms of this is applicable here in the Facebook Live. So in the marketing part, and then in the sales will have the same exact conversation because in the sales process, you're going to do the same thing where you're going deeper, not wider. So you might be having conversations with people that are crying on the phone. The reality is that if they don't know if you allow them to leave the call, if you allow them to leave the Facebook Live, if you allow them to leave your presence, thinking that their problem is going to be solved with a bandaid when what they really need is you know, surgery, right? Figuratively speaking, you've really done them a disservice. Right? I was in the I was in the, in the doctor's office with someone who I was accompanying. And the doc said and and I was, you know, I was trying to exhibit and just be there as a support. But I was so glad when the doc said and I quote, it's not a matter of if you get diabetes, it's when and it felt like a slap in the face. And I was just sitting there like, ooh, but this is great. And I have seen that person make incredible changes because of that wake up call. Now if that same doc had said, you know, you probably could stand to you know, change your diet. And this isn't great. You know, it's I mean, it's what most of America eats. But you know, it'd be great if you could eat a little more this a little less that do you think that the same you know wake up call change in life habits would have happened I don't write I personally know this person so I can guarantee you that it wouldn't have happened but but but right so can do understand how sometimes that's called for now I think we live in a culture where you know, things that were very soft were very, you know, tiptoeing around we're very much walking on eggshells, you know, you can decide what your level of comfort with this is. But what I can tell you is that the more you are willing to get real with the patient with the client, the more they are going to be like okay, oh crap, you know, I better do something about this and the reality is you are in charge the reality is they came to you they listened to your Facebook Live they booked a call with you, they whatever with you, because they want your expertise if they knew what to do, they'd be doing it already. Right. So I want you to stand in that power. I want you to really, to really you know delve into what is it costing them in your case Brittany and might be you know, what, what it looks like when they don't do an end of life plan what you know what you've seen, you know, children, adult children go through right in terms of I just heard a story yesterday of you know, someone who ended up it wasn't an adult situation, it was a an unfortunate accident who ended up being taking custody of their niece and all the money was tied up in something that their niece won't be able to get access to till 18. So this sister is having to shell out a whole bunch of money right? So the reality is people don't know these things. And you might even call it the elephant in the room, which is like, you know what, end of life plans not a fun topic. Not a fun topic. Nobody's like yay, I can't wait to do an end of life plan. But here's what's less fun is what it looks like. On the other side, is when you're not only grieving your lost parent, your lost loved one, your loss, whatever is now you're dealing with the mess that they've left behind. Right and now you've got siblings fighting and whatever else or so that will be your agitate and you might just call out the elephant in the room. There is zero. You know, there's nothing wrong with what you're doing. As a matter of fact, you are absolutely helping them and again, that confidence can Come, as you're going through through it more and more, does that help? Brittany? Does that answer the question?
Yeah, that's helpful. And so I it's just a mindset issue. So yeah,
and they're so normal, they're gonna I wish they would, you know, stop coming, but guess what it's gonna keep just gonna, it's a game of Whack a Mole, like, you know, you just have to remind yourself of that and feel free to script that out for yourself to, to look at it before you get you know, each one of you guys when you do like your 50 reasons why or your love notes folder or anything else. Feel free to have a pre Facebook Live ritual of I'm going to read this to myself before I go on Live. I'm going to read this to myself before I get on a call. Because if you need to remind yourself what your mission is, and why the heck you're on this planet, why are you doing what you're doing? That's the time to be like, Yeah, you know what? I am a badass. Boom record. Okay? Like, that's the mindset you need to be in when you go in. But it's totally and completely normal. You're a human being. Yeah, good. Good. I'm glad. I'm glad that helps. Okay, so Gil, what is next?
I just had one more question. In the chat asked, Should our problem be pretty much the same each time? For example, burnout?
No, that's a great question. So no, so and I might clarify this on the on the document as well. Usually, when I run it through it at first time, I can see what what might be confusing about it. So your problem is going to be different every time. So you know, for in this particular case, if I'm helping people with thyroid, I might choose fatigue as one problem, I might choose just to pull a few that Jason's mentioned before, weight gain is another problem. And I might talk all about that, right. So if I were to choose weight gain, then I might go into my agitates going to be completely different, it's going to be, you know, talking about all the things they can't do any longer because of the weight gain, or maybe pain that weight gain is causing or maybe shying away from the camera and not having moments with family because of the weight gain. So I'll go down a completely different rabbit hole. So you should have you know, again, we say 99 problems, mostly because I like Jay Z. But you can have a million problems is a reality, right? Like the end and some of the problems are gonna be very related. So you might be you know, you might say the same thing, and three, four different ways totally fine. And I think you can rinse and repeat the problems as well and flush them out in a different way. So you're going to get more and more ideas. As you do this, you're gonna get more ideas from your potential clients, and in the conversations you're having always be capturing them. So whenever you're having a sales call, you might get more ideas for Facebook Lives, etc. So you'll have that's a great question, you'll have many, many more than one problem. You can certainly repeat a problem. What's next, Joe?
We are on to pre submitted questions if you're okay,
awesome. So I'm going to go ahead and stop sharing and you're going to have that document so feel free to use it and no need to send it in for critique. It's really just for you, we just wanted to give you a place so that you know you have something to go on. And you have you know a little bit of a post it or in this case a digital post it I love my little analog post it and putting it close to the camera, but something that you can work with. Okay, so pre submitted questions. Let's go ahead.
Totally. Alright. So first one is from ambi. I started reviewing the logistics worksheet and pursuing perusing the websites, I had an instant feeling of overwhelmed. My question is, Should I be learning these systems now? or later? And where can I find help and understanding how to set it all
up? Yes. So I love that. First of all, I love looking ahead and being prompt, It's so typical of, you know, you guys are just so organized, which I love. Always I'm adjusting time person, not just in case. So even we do this very meta as a matter of fact, you know, Joe, Vanessa, the team, just instituted a new tool that we're using for, you know, something unrelated yesterday, and it's a tool that we've had in mind for months, but we haven't instituted it because until we're going to use it, there's no point there's no point in paying for it. There's no point in learning and having the team spend any time learning how to use it, we might change our mind and use a different one, right? So we don't Institute anything till we're pretty much right about to use it. And so I would say wait, don't Institute anything, don't buy anything till you're right about to use it right or the day before, definitely test it out, for example, a call recording software, do a quick call with a friend or your spouse or whatever. So you know, instituted not six minutes before your call, but you get what I'm saying not not weeks before. And then in terms of how to use how to best use each one of those tools. There's no way I'm you know, my team is amazing. And there's no way we could do justice to what each one of those tools tutorials have, right? So so for them because they change their software all the time. When I would highly recommend for example, just to pick one tool, like tape a call is, you know, go on to their website and look at usually they have they'll have a one to three minute video of exactly how to use it. That is the best tutorial you're going to get on every single tool and device, mostly because they're constantly updating, right? They're updating their software, they're updating how it works, and they are the experts in that tool, not us. So that's what I would do. So make sure you just do it as as you go. Right. So the first thing you're going to need is just using Facebook Live. The second thing you're going to need is having a you know calendar calendar link and setting that up and be in your case, I think you have a team that you can lean on so I would also highly recommend that If you don't need to be the person that figures it out, meaning, for example, your calendar setup, if your team can get it sorted out for you, you know, then great, have your team sorted out and all you need to know how to work is where's your calendar link? And where do your Where do you call show up on your calendar, right? So you don't need to be the expert in Calendly or schedule lunch or whatever, whatever you might decide. Does that make sense? Now on something like if you're performing the calls, yes, you're going to need to know how to operate tape a call light or whatever, call recording software you use. That's something that you're going to be much more hands on with. But there's going to be some other things that are more backend. A lot of those I don't know how they work on my in my business either. I don't play to cool, great question.
Awesome. All right. The next question is from Jess, I was approached by someone with a similar audience a birth doula to do an in person group event at their studio? Would you recommend sharing about my course? Or just hosting a separate event and directing them to my website? And social media?
Heck, yes, I would, I would definitely. So, um, I would definitely share about your course. And if you can get yourself in front of your ideal audience that is already created that somebody already has, I would absolutely review, I think it's module six, you know, Jill can correct me if I'm wrong on affiliates, and all that the first 50 in terms of you know, and you can decide if you want to give this person a commission, or how you want to work that and it can be it can, you know, you guys are gonna see if you're an affiliate for our virtual conference, you're gonna see some complex things, like tracking links and all that jazz. The reality is you can keep it much more informal, you know, especially when you have just a few people, you can absolutely, you know, verbally if they you know, if they tell you that they came from so and so give them a referral commission. And that's that you can keep it as simple as that. But I would definitely just, I would capitalize on that opportunity, because that is worth 10s of 1000s in advertising, right? So it's it's sort of free advertising of putting you in front of those rooms. So for all of you guys, if you haven't already, if you're if you're if you're already doing your Facebook Lives, having your calls, and you're ready for a little more audience, explore module six, and definitely try and get in front of where these people are already, you know, cool. This, does that help? Just because I see you're on she might be unmuted. Will we go on to the next one?
All right. Well, the last one was from Brittany, which is in depth, just asking about feedback on Facebook. But she's on the call. So I wanted to bring it up if you want.
Great. Yes. So what what what's the question?
So Brittany is working on feedback on posts and posting and other people's groups? Yes, yeah. So offers advice and answers. Yeah. So Brittany, short, the short answer for you know,
if you're so so as I understand it, definitely clarify from if I'm wrong, because we got your your lengthy submission. If you want feedback on posts in other people's Facebook groups, I love it, you're already you know, on it in terms of knowing that you've got to respect their rules and all of that jazz, I would say the best place for that it's not a critique, call submission, but you can absolutely post you know, a screenshot of it in our Facebook group and happy to, you know, have our coaches give you some feedback in terms of what those conversations look like. But I you know, high level, what I would suggest for all of you guys, and I love the idea of you, you know, joining other people's Facebook groups and really communicating with them. And I feel like deja vu, I think I just, I just had this conversation with someone. A couple things, you know, I'm gonna repeat what I've said in the past, make sure that your Facebook profile that a lot of the things on there are public, not everything has to be public, but your mission statement, ideally, in your bio should be public. You know, if you have a Facebook group, have the link to your Facebook group and have that be public, you know, maybe your works at, you know, where you work, you know, have it be your Facebook group or your Facebook page or whatever it might be something that's clickable so that when people see a comment from you, they're like, Who is this Brittany, and they can hover over your name, and they can see all those things like oh, you know, you're an RN, or you're a therapist or you're an MD or you're you know a coach that works with you know, weight loss or you're a coach that helps people with dementia, right? So they can see exactly what you are and why on earth you're so your comment will weigh more or less depending on that. So that's number one. And then number two, that's where I'm going to have you be a lot less direct. You know, everything I just said about your call to action is to be really, really clear and has to be really direct and book a call with me and join my Facebook group. I'm going to give you the exact opposite for something like this, right? Because it's it would be a little bit of poor Facebook etiquette to come into somebody else's group and be like, Hey, everybody, come to my house, leave this party and let's go to my party, right? So you want to be a little more offering value. And if and when people ask, you know, of course you can tell them what you do. You can you can drop hints, like you know, in my program, this is what I see all the time. So again, keep it succinct. In my in my Facebook This is what you know, we talked about all the time things, you know, things more of that nature, you're going to be a little more light footed. Does that help Brittany in any follow up?
Yeah, that makes sense. I just, I've been, you know, doing Facebook Lives and I don't have a huge following myself. And then, like, I don't really have any ideal clients in my own, like small circle. And so that's why I joined those groups, or I'm definitely not like blasting them and my profiles all set up. I had one person join my group, I think because they found me on one of those. Okay, perfect. So okay, good.
So it sounds like it's starting. So have you done the five yet? So we can do a milestone call.
I've only done three. So I'm gonna do one today. And then. But when I when I saw the form to want them to do the milestone call yet? Like, there's a lot of stuff you have to fill out. And then yeah, like, I don't know. I mean, I could like fill it out and say, Well, I'm gonna do another one on this day and go no, no,
definitely. We want to wait, do the five for sure. And then fill it out. But I wanted to kind of, you know, just if you're doing one today, then maybe you can do one when Monday. And then
my next day office,
I think Perfect. Okay, perfect. So let's just count on that. So we'll see your, your your you come out, you know, pop up on the calendar some time on Monday for hopefully before the holiday break, right. So we want to get you guys in. So before. It's less than four weeks from now, when the holidays are coming upon us, it seems so. So yeah, so definitely do that. And then with the posting in there, I mean, you know, I also want you in addition to doing that Facebook Live, in the meantime, I want you to start looking at module six as well. Because since you have very few people in your orbit that are in this topic, I want you to start thinking about collaboration opportunities. So, you know, when you're looking at the first 50, you know, who is already seeing these people? Is it you know, you know, where are these people hanging out? Is it certain docs? Is it certain therapists? Is it certain, you know, start thinking about who you could collaborate with as well. Okay, cool. Yeah. And that and that for sure, then, you know, that's definitely something we want to see for submission, as well is kind of your first 50 where you're thinking of, you know, expanding where you're where your audience is hanging out, and we can definitely give you some tweaks on that. Okay, awesome, exciting. All right, guys. Is that it then, Joe. Okay, cool. So we're gonna wrap this up, I definitely want to see we're gonna see the recording of the training will take us a few days to get up but the recording of the call, which includes the training will be up by tomorrow. In the meantime, we're going to go ahead and kick off a takeaways post in the Facebook group. So want you guys to go ahead and post your takeaways now while they're fresh, I definitely see some in the chat already. So love that and I want you to post the takeaways in the Facebook group want to see those and, you know, again, book your milestone calls if you haven't already, or do you know complete the stuff so that you can book a milestone call, I want to see you guys at the virtual conference if you're available on December 2. So definitely block off your days and we'll give you those those links if you want to be an affiliate so that you can share that with your peeps. And for those of you coming up upon renewal, definitely would love love, love to have you in the program for a little more time. So definitely reach out to us and we will get you all the info on that. So for now, I will see you guys in the Facebook group later and talk to you soon. Bye for now.
