Oh, more people. All right. Hello, everybody. Welcome to the causes for health professionals q&a call. It's Thursday. We're so close with more. You know, one more day into the weekend. What's up? Well, in the chat, please let us know what is your biggest wins of this week? What are you grateful for today? As well as What project are you working on right now? Okay. Definitely want to know your wins and what you're working on. Definitely, if you have any thing that you want to discuss, happy to help. And while you're doing that, let's go over some housekeeping notes. So don't forget to book your milestone calls. And we have three remember, so one of them is completing five Facebook Lives. And I'm seeing a lot of you get started. So love it. It is see more calls coming your way more coming my way in about a week or so. And then we have throw in 10 affiliation pitches as well as completing three sales calls or excuse one sale, right? Those are all milestones. And again, this is not just to haunt you, this is more of a celebrate with you. But as well as discuss next steps, what are we to do next? Kind of, and definitely, so we want to celebrate with you. So if you have any wins or whatever. Don't forget to post on Facebook groups so we can celebrate with you as well. And if you are coming up with a new renewal, check your email for renewal options and email us if you have any questions happy to you know, they can debunk any kind of questions you have on the renewal for sure. So let us know. And if you haven't gotten a chance to hear listen to the critique from yesterday, you still have time to finish that and submit any follow up questions you have for tomorrow's Friday q&a Call with coaches. Or if you have any specific questions you're like, you know, work one on one with a coach, then don't forget, it's the month of April, you have a fresh fried flipping new laser coaching session waiting for you. So don't be shy and schedule that away. All right, take it away. Sylvie, I love it.
I love I love Hannah's energy. I don't know about y'all, but I love his energy. post in the chat. For those of you that haven't posted, I want to see something either either it doesn't have to be all three. But what your biggest win is what you're grateful for today, or What project are working on and would love, love, love to see level of love to see unless you're driving, even even in a dentist chair can be done. Which is awesome. I love it. And I have been seeing a whole bunch of wins in the Facebook group. So keep it up. I love love, love seeing that love seeing your celebrations if you're watching the recording of this. But if you're not here, you should be watching the recording, we want to see your wins as well, we want to see your takeaways from this recording as well. So you know, at the end of the call, we always post a takeaways post and then when the recording is up tomorrow, you will be able to see this and also add your takeaways as well. We love love, love seeing them. And also it really helps us help you. So we have a whole bunch of couple of modules coming up three different things which I'll mentioned what they are. And a lot of that a lot of these things come from you guys like it comes from what you're asking what is resonating with you what you need more of what questions are coming up, et cetera. So definitely don't hide in the background, definitely let us know. So just to tease out a couple of those things. As you guys are poking in the chat, the winds, you know, we have a couple of things. First of all, Jill is going to do a little bit of a tech walkthrough, which is awesome, because it definitely makes my eyes cross. So I don't know. But she's got one of those coming up really, really soon in the next few days, which is going to be so, so helpful. She's just figured out a couple of things that are you guys. So like, I am going to try to not go down a whole rabbit hole about uphill both ways and how hard it was when we started in the online internet when you know back in the day, but honestly, things have gotten so much easier, and inexpensive or free that it like it just blows my mind. So it's amazing. It's gonna be so super easy for you guys. It's like I feel like everything nowadays is two clicks. And there's a tool for everything. We used to have to custom code things and hire people for 1000s of dollars. Anyway, that's my that's my rant on that. Second thing that's coming up is a Facebook ad training. Now, don't you know, if you don't want to go into paid advertising? No worries, I am not the expert on this. We've certainly been doing Facebook ads for a very long time, on and off with different things that are working then changes all the darn time. But I'm bringing in an expert to teach that. So stay tuned, we're gonna announce dates as soon as we have it locked in for you. And what we're going to do is release some content for you and then have our expert come in a couple of weeks after to be able to answer all of your questions after you've had a little bit of time to implement. So we're gonna release those dates to you as soon as we know them for sure for sure. Right now they're penciled in. And that way you can block off a little bit of time to dabble in that if you want to totally optional if you don't want to spend a single dime on Facebook ads. That's how we've been doing it for a million years. So don't feel any need to do that. But for those of you that are ready to scale, for those of you that want a bigger audience, for those of you that are impatient, then we have all of that coming up and the third Third one is on the on module seven, which is on content creation. So we've definitely heard you asking for more help on content creation, we actually did quite a bit of filming on that. And now we have 6 million little tiny videos that need to be spliced together and made all nice for you guys. So we're gonna release that very, very soon as well. But that's coming up. And you'll be and it'll be pretty meta, it'll be pretty meta, because you'll see me doing exactly what I tell you to do, which you'll see me doing the thing. And me showing you how to do the thing. So anyway, took a team effort, and I'm excited to release that to you guys. And it is also very quick and dirty and very, not perfect. Okay, so that is my rant on that, which actually leads me to my mindset minute, but before I go into that, I'm popping into the chat working on getting everything ready for my web guy to put a course page on my website. Awesome. I love that. I love that. So for those of you guys that don't want to do it, you know, via email, want to have a whole, you know, membership site. Awesome. So, with today's mindset Minute, I'm actually going to do an entire Facebook Live, and you guys can definitely stalk that, I'm gonna do that after our call today, because y'all know, love to do a little bit of an example. So Hannah will share it for us in the in the Facebook group, so you guys can keep it if you want to. But I'm gonna give you the TLDR version, as the kids say, right, the too long didn't read version is really like just the title alone of what I want to talk about on a Facebook Live is what I want to share with you guys today in a mindset minute. And it's meta, because it's literally it literally comes from us doing the like what I was teaching, which you guys will see very soon for module seven, which is that perfection, you know, which is you know, content creation, creating stuff for your membership site, all that good, all that good stuff. But I want you to apply this not just to that, which you'll hear me say 83 times, but also to to every part of this process. So the sales part of the process, the marketing part of the process, a PDS the
I don't know, if we're figuring out module one, even every single part of the process, the nugget, the title of my Facebook Live is really going to be perfectionism is costing you dearly, right? And I mean, that says it all, but I'll definitely flesh it out for you a little bit. And I want to leave enough time to get into your questions for today for sure. But what I mean by this, and I know it's sort of like I roll we've heard you say this a million times, but I really I really, I really want to give you a couple examples. And as I was listening to my abraham hicks this morning, and she was saying, How did you phrase it? How did Esther phrase that she said something like saying it so that your ears could hear it a different way or something like that, right? So oftentimes, I feel like it's the same concept, but said a few different ways. And sometimes it'll land with you, right? Depending on which way I happen to say it. So I want you to think about this in terms of perfection and perfectionism costing you and I did a q&a for people that have not joined our program yet. And a lot of the times and maybe we've got people in the room that want to you know, out themselves, that's totally fine. I'm not going to out anyone. But a lot of times we have people that are getting ready to get ready, which is an Abraham Hicks quote, and getting get getting ready to get ready or you know, getting ready to be ready for years before they actually join our program or before they do the thing or you know, just in the research, cul de sac, the indecision cul de sac for what seems like for freaking ever, right? And listen, everyone has their process. So it is what it is right. And for those of you and by the way, I'm a recovering perfectionism perfectionist. So hello, welcome to the Welcome to the club, in what I do with myself with these things, because I can totally research things to death and beat the dead horse of research before jumping into something. What I like to do with myself, take this strategy if it serves you, if not totally, you know, welcome to find your own strategy is given myself a deadline. I give myself a, uh, you know, an out, I give myself a certain date by which I need to make a decision on something and the decision could be I'm not going to do it. Right, the decision there's no right or wrong, but it could be, you know, it could be one of these things where it's like, I'm going to I'm going to by Friday, right? Or if it's something that's you know, you need a month or whatever you need, you need this piece of data or that piece of data, right we and you'll see me have this conversation with you guys, right? Where it's like, for example, you know, this legal question or doubt is holding me back from taking action. Cool. As soon as we identify it. It's like, right, when are you going to schedule that quick 15 minute call with a lawyer? Right? So then giving yourself a deadline? Maybe that's not you know, this Friday, but it's as soon as I get the answer to this and this, I'm going to make a decision. Right so so perfectionism is costing you can mean that, right? It could mean this whole I don't know all the answers. So therefore, I'm going to do nothing and I'm not going to take action, you guys. I like to you know, simplify this and exaggerate it because you're not usually operating with your conscious mind when you're doing these things. Right. This is your subconscious keeping you safe going I'm busy. Right? What you're usually telling yourself is I'm busy. I didn't have time I did the but when we really this is partly why when you have a coach when you've got us, you know I'm gonna ask you the difficult questions y'all know, like, that's that's how I roll right? It's like the truth telling questions where it's like, why haven't you taken out by when can you do it? Like, you know, try and convince and you don't have 15 minutes right? These kinds of things because then we can actually drill down to the real issue, which is fear, for example, right? Or I'm not sure if I'm going to be sued cool, like, let's Okay, great. Let's find that out. Let that sounds like a real, let's, let's figure that out, right. And we can dial in. So perfectionism is costing you it could be that yesterday when I was doing some filming, and Jill was literally here like, behind me with the with her iPhone, we were and it was, we intentionally like we left, you'll see it in the finished video. Like there's chocolate on my desk. Like we left these things so that you could see like that it's not perfect, and you can literally create in in seconds and minutes, right with what you've got, you know, so I showed you the behind the scenes of my setup and a couple of other setups.
What I noticed with people is either on the creating their program, or creating their first Facebook Live or whatever it might be, and I did every single one of these things. Okay, so I'm telling you I'm telling you from I was there I was this I was the perfectionist, how much longer man it it, like I dragged it out that I needed to drag it out. And now it what's funny is that nowadays, and this comes from we've talked about confidence before, right, the the confidence and courage sort of feedback loop. Dan Sullivan's framework, right courage to get started, you had the confidence when it comes back? Sure, I've got a little more confidence now that I've done things a million times and not died than I did however many years ago. So what's fascinating about this is that even with more time, more resources, more whatever. I used to like, for example, when was the last time we did this, it's been a, it's been a few years, since we did like we hired a pro team with hair makeup lighting videographer to record modules, for example, we haven't done that in a hot minute. And the reason why you know is even though we've grown in many different ways since then, the reason why is because what I prefer to do nowadays, first of all, I prefer speed of being able to take action, right where it's like, and at this point, we're in the iterative phase where I'm going to, you know, add this thing to module seven, I'm going to add this thing to module two, I'm going to so we're not recording something from scratch and doing, you know, eight videos, or whatever it might be. So that's part of it. But number two, I've just, you know, like, finally learned in my bones, I think I finally like enough, I have, I have this belief now that I did not have then. And it's taken all of this feedback. And all of this time and all of these clients to really teach me that what matters more than the production. Quality is the quality of your content, what matters more is what can get your clients the result the fastest, what can get the speed, I can tell you that right now that like one of those things is starting. One of those things is starting your program, having your first client creating your first module, right and creating the first terrible 1.0 Because that's how you're gonna get to the 10.0 is you know, you got to earn it, you got to go through the 1.0 that's just gonna suck. Right, and it's gonna suck in the sense of, that's when you're gonna have the least experience, you know, on camera, or the least experience, a slide deck are the least experienced at whatever it might be, but you've got to earn it. So that matters so much more than fancy lighting, or a fancy camera or whatever it might be. So I just wanted to share that nugget. And I'm going to do like I said, like an entire Facebook Live on it. But I wanted to share it with you guys. Because yesterday is when I was like, Man, this is so meta, where we literally had a very quick and dirty I mean, Hannah was helping us remotely and Joe was here in person. And between the three of us it was like what can we do to make this easy, but a big part of it was I was like, I want to show the mess. You know, like the mess of like, I'm not moving this is my chocolates, my emotional support chocolate. I love dark chocolate. Anyway, um, so, you know, I wanted to I wanted to kind of show you and as you can tell, like, you know, even intentionally it's like, there's there's the there's the workout bike, right? Like it's right there. This is not a perfectly curated scene, you know, you can see the little weight that goes with it. So, you know, this is you know, I want to share that with you guys because I don't want you to be in this perfectionism sort of loop of like I will do it when and giving yourself these insane if you're anything like me, these insane hoops to jump through that is like, no, y'all we don't need that. We just need to get it done. Right. So whether it's you know, anything that you're procrastinating right now, first of all, you know no judgment, because we all do it. And I've done it a million times and all that good stuff. But how can you get yourself to take action and get that speed faster? So how can you get yourself in motion faster? Is there a question that you have to get answered? You know, that you need to get answered to which we're going to dive into some of your great questions right now. But is it something like for example, high puppy at the moment? Is it you know, something that you need to talk to a lawyer about or whatever it might be, but give yourself a deadline and say all right, you know what, by Friday, I'm going to do it by Friday I'm gonna launch this thing or by Friday I'm going to do my first Facebook Live or by Friday I'm going to create my Facebook group or whatever it is you haven't yet done. And yeah, and let's let's get this party poppin Okay, reading from the chat, Kristen outing myself. This is totally me. Yeah, remember girl I can get you over while with my A long list of things to do and can't focus on what steps to do first, and I want to do them all before I share or before I sell or before I invite. Yeah, but I love I've been seeing you take a lot of action person. So that's awesome. And I also remember, you know, having a chat with you long time ago before before you joining the program, which is again, it's the process that, that you know, sometimes people sometimes it takes four people, right. So that's awesome. And also being hyper coachable when I tell you the things that you'd might not want to hear about, you know, what, what to do and what what is a creative project versus a project that's actually going to keep this business alive. Okay, awesome. Awesome. Awesome. Okay, great. So let's pop in then let's dive in. Hannah. What do we have first?
Oh, right. You know, if I if you guys didn't hear from me before, I swear, I feel like Sylvia's got some super magical power that every time you guys are feeling something, she's got it in her head, oh, I need to do a mesa mirror on this. So, so great. First question that we got is from Kristin. So she asked, I'm working on the first 50 When filling out my park doc and entering my search terms that my target audience is searching, should I choose items that they may be certainly searching that are a higher end, since I'm selling a 2k course? For example, instead of searching for the best strollers? Should I be specific with the high end names or brands? Or is it just keep okay to keep it broad?
Yeah, this is a you don't want, I feel like we seldom get a question that we've never gotten before. Like never ever. And it like not even like a like a version of it before. But this this might be one. I love this question, Kristin. So, first of all, what I want to like the short answer is it's kind of yes or no question. And the short answer is no. But I want to kind of give you the longer version behind it. First of all, what I want to tell all of you guys is, you know, think about the fact that $2,000 is not a premium price point, okay. And I know that that might be mind blowing, or whatever it might be. So I want you to really get out of your heads that only certain people will be able to invest in your program or whatever it is. Because if you have and if you've gone through a particular advice on module one, then I already can take this for granted. If you have a program that is life changing, that is really important, that is not a nice to have, it's a need, et cetera. Like the reality is that this is not going to be like your your clients are not going to be necessarily like only the wealthy will invest in this. And I know you're in the dentist's chair, Christian things, we can't chat about this, but I want you to get that out of your head, like immediately, right. So and to further that point, in case it in case, you know, in cases helps at all, we have we've had programs that are you know, five figure investments we've had Callie, I have a colleague that is in pardon me, I'm dying today. That is in the relationship space, she sells, basically coaching program on, I'm totally gonna butcher it, and she would totally kill me, but essentially finding a partner, right for women and whatever. And she's got programs that I believe her low end program is $1,000, her high end program, listen to this one is $100,000. Okay, now, when she does Facebook ads, et cetera, et cetera, like, you know, her, myself and a million other colleagues in different niches that have that sell, you know, our our biggest, our highest price point that we've ever sold is $30,000. We have never been able to none of our Facebook ad experts, and I'm talking about in all of my colleagues space have ever been able to make, for example, the income thing, I don't even know what to call it the income range on a Facebook ad work. Like it's totally irrelevant, it does not work, right. So you cannot say, hey, only show this to people that make 100,000 and above, right? We've all tried, it doesn't work. So therefore, now we can definitely exclude we can definitely talk to those people with our copy, we can get really niche down of like, you know, we could start an ad saying, hey, six figure earners or something like that if we wanted to. But the reality is the the narrowing down does not work.
Okay, so with all that said, and again, in all of our programs, now, you know, okay, like $100,000 for a relationship program that we could argue is pre premium. But what I want you to understand is even for us in our health, you know, in our health realm of programs that we have sold over the years to help professionals, our programs have ranged in all kinds of price points, starting from the $5,000 mark back in the day, you know, all the way like I said to $30,000 and there has been no correlation. We have had people that earn half a million dollars a million dollars a year say no to our $5,000 program. We have had people that earn $50,000 A year say no problems at 20 and $30,000 programs with different financing and whatever it might be and some of them with refinancing refinancing a house and paying in full. So I want you guys to understand that from like, because I would not have been able to guess that when I first started out and so I want to share that with you to hopefully drive that point home of like, you know, please stay out of your clients pockets. Don't make decisions for them. Don't assume that someone can or cannot afford or cannot Do not want or whatever, right? So that part, like get it out of your head. Because the reality is you focus on your part, which is how you can help people how you can change their lives. And that's it and whoever will need it to come your way will come your way. So all of that is it's a long winded way of saying no Christian, definitely look, you know, what you are going to need to when you look at your ideal client, and you guys have done this all in your narrowing down document, but a lot of the times like in terms of the financial peace, like, No, I mean, some of these people will come to you after doing and this is the case with our clients as well like some of our clients, right out the gate, like they decide one day, okay, I don't want to do the one on one anymore, I want to do something different. And next day, they're enrolling in our program that happens. But also what happens if some people decide that in 2015, sign up on our email list, stay there for three years, listen to every Facebook Live and whatever else, try it the hard way, try and do it themselves losing all the while they could have been making 10 grand a month, 20 grand a month, like the opportunity cost, in my opinion is extremely exorbitant, but not wanting to invest anything not even $25 in a book, and then just sign up and join our program. So you know, like, there's a million different one. And of course, there's all the different things in between. So I just want to answer that. And and yeah, make sure that it's like really, really, really clear like this is not premium, this is not going to be you know, like at all like if I you know, with all the with all the children, I have birthed if your program existed when I other than when I was, you know, 18 and homeless, I would have absolutely invested with the other two, I would have found a way to make it work. So it's it's that hope that's super, super clear. All right. Awesome. Great question, Kristin. I love it. And I hope it serves the rest of y'all. Because if anyone else was thinking like this is going to be for rich people or whatever. Whatever good translates to it's not. It's really nice, especially not at $2,000. Let's talk about it when you get to 8000. We can talk about premium at that point. All right, let's go, Hannah.
All right. Next up we have from Howard. So how are asked, I went through the videos in module six about legal content, what is your opinion, on getting liability insurance from a health coaching business? I call the company and they recommended that I get business liability insurance and quoting $833 per year, this would include coverage of my own individual liability to practice as an RN at another job. Thank you.
Yes, I think that I mean, first of all, that quote sounds super low. So I mean, if it makes you sleep at night, I would say go for it, pull the trigger. I think for you, Howard in particular, like I just want to get you whatever gets you in action fast. I just want to see you putting yourself out there. I want to see you launching this thing people need you men need you. So I would say if it's if liability insurance is holding you back then do it pull the trigger. We have a backup question, or we have a second question for someone else on this as well. So want to dive into that. But before we do, Howard, is there any clarification you need on this? In particular, and in the meantime, if you if you do go ahead and unmute and pop on, you know, as you're doing that, but one last thing I would say just in general blanket statement on liability insurance or insurance in general, you guys have heard me answer like legal and accounting questions before. I feel like this really depends on your risk tolerance in terms of like, it's all on a spectrum, right. So, you know, if we were to go with a lawyer's advice or CPAs advice, they would ask you to have 6 million different things before you even blink online just in case somebody decided to consider that medical advice. Right? Okay. So that's what a lawyer will tell you. Then on the other end of the spectrum, there's just go willy nilly and operate your business and make you know, $3 million a year and have no insurance of any kind, no LLC, no protections, no contracts, right, and just hope for the best and cross your fingers. That's on the other end of like, I would consider that reckless now, where I fall in between and you guys is not legal advice, not accounting advice, or any other kind of advice, this is for you to tell, I'll tell you what I would do and you guys can find where you want to fall in the spectrum. I'm a big fan of, you know, investing once you've made money. Now, if you have a lot of assets to protect, and you have a whole other business to protect, and you're worried about getting sued, and more importantly, if this is at all delaying your action, it that's the one that's the all caps, highlight it, underline it, whatever. If it's delaying your action, it's worth the money, right? Whether it's a 15 minute consultation with a lawyer or it's signing up for liability insurance, because what you're doing is you're objection handling yourself, you're like, Okay, I have these five objections why I'm not taking action, boom, one, I just checked off the list. Next, what's next, you know, and let's get rid of all of them. So that's super inexpensive. Go for it is my wouldn't be my short, short version. We have insurance, but we did not when we started it. So you know, take that for what you what you will. Howard, any clarification on that?
No, you answered it. I mean, it's just like, whether I'm a one person or a 12 person business, I can see, you know, paying $833 If I had multiple people, but for myself, I'm like, wow, it feels like
a lot. Yeah, yeah. Well, and the thing is like, I mean, if you think about it within Insurance I mean with whether it's your house insurance, your car insurance or whatever you're paying, hoping you'll never need it, right? Like, it's one of these like, in case, you know, I like to call health insurance, especially with all the heavy stuff that I do health wise that never gets covered by insurance. I like to call it the in case you almost die, but don't insurance. That would really come in clutch if you you know, get hit by a car and it costs $300,000 To put Humpty Dumpty back together again. But otherwise, I mean, they're not definitely not going to cover all the hippie stuff I do. So it's one of those, it's just one of those things. I, in my opinion with what you said, and just just knowing you over the last few months, I would say, get your first client, and then you know, plan on reinvesting that money.
I'm hoping I do have like, consulting insurance on my, on my personal license, but that's kind of a gray area, if it covers that, but then my business won't be covered. But, you know, so, you know, I've got just think about it.
Okay, well, so. Okay, and it's a good question for sure. But what is is, you know, is there anything right now holding you back from going after like getting your first client? Is that this or anything else that when
I mean, insurance? No, I mean, I just learning like, because I was renewing my life on my insurance from my RN, I asked about it, and I'm like, oh, okay, I should look into it also. So,
yeah, and I love you know, all like, especially in this group, like in with health, health professionals in general, like the the career really attracts people that are very much really good at dotting I's and crossing T's, which I love that about y'all. And also, I think it can slow us down like it is on disk on the disk, you know, training, it's basically a high C, which I have it as well. And what it is, is like wanting to it's like this perfectionist of like, you know, wanting to have every every ducks in a row before launching and in entrepreneurship and in the online world. And in the real world. Like the reality is a lot of things are we're building the plane as we're flying it. So I would suggest I would love to add a little bit of speed to you, Howard. So I would suggest not going looking for problems, which does not mean Hey, get your business to a million bucks and still have no insurance. And still, you know, like there's a time and a place for all this. But I would say if you don't yet even have your first client, I don't know that I'd worry about it. Yeah, so that makes sense. Awesome. All right. Thanks. You're welcome, dude, my pleasure. And definitely I want to see some celebrations with from you soon in terms of you know, whether it's your first client or Facebook Lives or whatever it might be, because I just I want your stuff into the world, people need you and are waiting for you. They're googling for you right now. Cool. All right. All right. So yeah, so that in short, guys, and we'll dive into the second part, because I know we have had another question that's similar to this. But you know, the sort of real talk of like, until you have, until you've made your first dollar, you don't technically have a business, right? And this is just the I don't make the rules, right? It's like the IRS considers it a hobby, not a business, right. So now, that does not mean you know, you don't need to have anything you know, but I feel like, this is partly why I'm such a fan of the iterative approach of like, for example, this is why we say don't go create your program, don't go create all the modules and all that jazz, until you have your first client because chances are, you know, good decent, at least, of you pivoting, and then you're gonna have to like grab all those videos and worksheets and throw them straight in the trash and start over again, even if the pivot is slight, like I've given the example, a million times of our addiction medicine doc who can help with any kind of addiction, we picked one initially, and we ended up with a different addiction. So all of those videos mentioning that one substance are irrelevant, right. So even though 80% of the content is, you know, is applicable, it's irrelevant for like, it needs to go straight in the bin, right. So that's why I'm a big fan of that. And so I can apply that to just about everything, right? Don't spend a lot of money on your website, on your logo on your anything until you've made decent money. And I apply this to every live. So I've gotten multiple different business ventures going on and whatnot. So know that even even with the resources where one business could fund a new startup, I don't I let every single business stand on their own two feet. And I do the same exact thing that I'm telling you guys to do with every new business. So in the real estate world, for example, or whatever it's like, yep, nope. Is that one property profitable or not? Right? If not, it is a loan maybe to the other property or whatever it might be. But this thing needs to land it needs to. It needs to sustain itself. It needs to feed itself. Yeah. Okay. Cool. So just wanted to clarify that for everybody. Pena, what's the what's the second question we have that's similar to that? Yeah. So
that question comes from Krista. Krista is asking, Do I need to look into some type of coach insurance before I have even gotten a client? I have seen people posting about this and have not looked into it.
Yeah. So hopefully you heard my answer to Howard. So it's, it's totally up to you. It'd be the answer to that. If you know, like, again, where I see the ROI on this for sure, is to two times. These are two scenarios in which I see the ROI on this One first of all, if you have a lot of assets to protect, you know, so if that means so if you're operating as a sole proprietor check with your accountant check with your lawyer, and you have you know, properties that are, you know, where you have assets that are worth, you know, hundreds of 1000s of dollars millions of dollars. If you have another business that is worth, again, millions of dollars again, so understand the what I'm looking at the risk, right, if you got sued, this could be hundreds of 1000s of dollars, that it's worth just taking Howard's number $100 It's worth $100 For to just, you know, have the peace of mind of like, you know, what, who cares? Like, let's let me get the let me go ahead and spend that now. That's one number two, whether you have that or not, so it could be both whether you have that or not, or you're broke as a joke. It you know, if this is causing you any sort of losing sleep, any sort of stress and anxiety, any sort of whatever. Okay, so like, for example, we had a huge so I've got all the standard home insurance on my primary house, right? Sure insurance that everybody has on their primary residence. We had massive, massive fires about a year and change ago, yo, as soon as that happened, first of all, so it happened. Like a lot of my friends lost their homes. Mine was spared banks. That was amazing. But I called my insurance right away. And I was like, Yo, do you have alien invasion insurance? Do you have like, what up the insure? What's the max like, right, like, move all the markers to Mac, they were like, I think you're over insured. I'm like for right now. And I'm gonna disagree and just add all of it right. And they actually didn't let me as of course, these fires were going on. They were like, we can't do anything in your area right now call back in 30 days, or when it all comes down. So when it did, I did all that and so far I still have it I'm like over insurance sounds great flood, there's no chance of it add that to. So and that was because was that a it's not a good spreadsheet decision with my CPA agree with that decision? No. But it was more of this like anxiety it was causing me decision on the reality is that in my area, we have a really high likelihood of fires, and whatever else. And so that made me sleep at night. And so I was investing in mostly in sleeping at night. And you know, now the time has gone by I should probably call and like reevaluate. I probably still keep all the fire ones all the way to the max and probably be like, alright, what are the chances of alien invasion? Of course, I'm kidding about that one. But you know what I mean, in terms of flood, and earthquake, and all these different things, really looking at? Okay, where do I want to fall on that? You guys do this with your car insurance as well, right? Like, you know, where do I want to fall in this? Do I want it all to the max and pay more per month? Or do I want to be like, You know what, I'm a safe driver. But there are some idiots out there, you know, and keep it on that, right? So figure that it's the same exact thing with this, whatever it whatever you do, don't let it hold you back from taking action. So if it is holding you back from taking action, either because of where you are in your life right now, or what assets you've got, or how your brain works, or whatever it might be, or maybe it's temporary, like it was for me where it was like, Yup, these fires are insane. Everyone's losing their homes, and we're just stuffing our cars with our what we got, and we're driving out of here, whatever it might be, if there's if there's ROI in that, then go for it and move forth and prosper. And you can absolutely, I always think it's worth you know, I like to say, you know, $150 for a 15 minute call with a lawyer or whatever it might be for just about anything that gives you peace of mind. Awesome, Chris, let me know. Does that answer your question?
And yeah, and secure. Okay, awesome. I'm glad and secure. It says in the in the chat. I think the contract template is sufficient enough because it states no refunds, and also that the client will put in the work as well. Yeah. So we spent, you know, thanks for bringing that up. Shakira, Shakira, keep saying your name wrong. I'm sorry, she Kira. So, you know, I think it's a great point, because that's why we spent 1000s of dollars, not like, you know, we spend less if we are creating a custom contract in our business, but we spent way more than that, so that Elizabeth would allow us to let you use it basically. So we paid for you, we bought the license for you for that contract. And we did that for a reason. Because this is such a, you know, such a hurdle. Otherwise, to getting started. I do think I am a fan. I do know plenty of people like I said this sort of reckless example of making millions of dollars and not having Lord have mercy. Like there's no contracts, there's no there's like the operations the back end of some of these businesses, you would lose your like lose your mind seeing them. I think that's reckless, and it puts everyone in jeopardy, right? Having you know, at that point, there's certain levels at which you have to look into Are you going to be an S corp, an LLC? How are you gonna separate you the individual from your business, all of that jazz, I don't think that any of that's necessary day one. And and you've heard me say this a million times. I'm gonna say one more million and one which is in the beginning your business is a newborn right? And we're trying to keep it alive. We're just trying to keep it alive and having all these different things so going into the bank and you know, doing all these different structures or even even creating your business checking account, I mean, honestly, I'd probably take the very first sale into the personal one and be like, alright, I made the first sale now this is happening. Now. This is like if I started a new business tomorrow, I'd probably be like, I need to see the first sale to know for sure that I've got proof of concept and then I'm moving forward this and then I'm actually doing the darn thing once I have that Alright, let me go get it its own bank account. Let me go get it you know, and I'll tell my accountant later that this this $2,000 came from this thing. Okay. I like that's how little effort I would put into all of these different things. Awesome. Okay. Yes, Christa, add on question. Go for it. Hannah, you want to read it out?
Sure. So she has a question. She's feeling overwhelmed with marketing and spending so much time on figuring out MailChimp, Lead Magnet automatic emails, social media posts, etc. I'm not at the point, obviously, when it can hire out. I feel like this is necessary for getting clients but also feel like it's taking away from me working on the actual course which I need to. Ooh, that's a good one. Because I have limited time available. Any recommendation on dealing with this?
Yes, I can tell that Hannah is already reading my mind and can pretty much you know, tell you exactly what I'm gonna say on this. So first of all, great question, Krista. And I think that I, you know, like, everyone's feeling the same way, I'm sure. Yeah. So so you get some support in the comments. So if you feeling overwhelming, you're feeling overwhelmed, because it is overwhelming. Like, the reality is, there's a million things to do. So when you feel like Oh, my God, I got a million things to do. You do? Okay, so then it's just a matter of being like, Alright, so in what order? What's what's a now thing? What's a later thing, and this is the tricky part. Because in the beginning, you are the marketing department, the sales department, the coaching department, the admin department, the I don't know, there's probably 16 other departments that you are right, and you're wearing all these hats. Now, I want to just take your parentheses in terms of the creating the actual course, like, so. And, you know, like the order of operations with all this, and this a little bit ties in everything that I've been saying in terms of, you know, in terms of debt, what I wouldn't do, you know, until I get the first paying client, there's a million things I wouldn't do until I get the first paying client, and I'm talking about if tomorrow I decided to let's, let's think about a topic that I know nothing about, I decided to start a business that is teaching plumbers, something, I couldn't teach them anything. You know, the reality is I wouldn't do I wouldn't do any, like, until I get a sale, I wouldn't even know is this viable? Is this happening? Is this, you know, like, is this gonna happen, right? So I wouldn't create the content at all. And by the way, I've done this, like, I had one program, back in the day, I lived in the Middle East at the time that I launched, you know, that I that I, you know, put up for sale, essentially. And I didn't create anything, and we got such few sales that I just decided, you know, it was just and this is your own threshold, like nowadays, you know, like, if you're just starting out, and you feel like you want to do it, you get one sale, you're gonna do it. Awesome. I love that idea. But we got few enough sales that I felt like we had other programs. And so what I did was refund those people and say, exactly the literal truth, which is, we've just decided to postpone this because you know, we didn't get enough interest, blah, blah, blah, here's your refund, you know, apologies and the end, right. And we know, I never created the content, and it literally never got created. So anyway, so So I just want you to know that in terms of you creating the course, yes, that needs to happen. At some point, it does not need to happen now. And I would highly recommend that you don't do it now until you get your first paid client. So literally, your main job now in the beginning, you guys, your very first job is literally just marketing and sales, right marketing and sales. And so what that means is, you know, emails and Facebook Lives and all of that jazz. Now, of course, yes, there's a little bit of the tech piece of getting creating the lead magnet and all these different things. So you know, pace yourself in terms of those kinds of things. But in terms of content creation, don't worry about it, because there are no clients, there's no content to be created. So if and when you make that sale, you know, like, let's say you make it tomorrow, the eighth grade from there, that person that says yes, I want to do it and gives you their money. From there, you tell them okay, great. It starts in two weeks, you've got now two weeks, which is a heap of time to create only module one, that's all you got to do in those two weeks, in addition to continuing to, you know, sell and everything else. So I you know, I want to know if that helps, Krista and then yeah, first of all, does that help? Or any, any follow up on that?
Yeah, um, I guess kind of where I'm coming from is because my outline has changed a lot since I started in January of like, in the fact of, I've learned a lot more about my topic, since then. And so then I'm like, researching a lot of new stuff that I didn't even know going into this that I was going to want to or need to learn for teaching my course. And so I guess it's spending more time on, like researching for my outline. So I at least am comfortable with the knowledge that I'm selling, right and not like, not like creating the, you know, the actual videos and stuff. Yeah, yeah,
I got you. I got you. I you know, I mean, I have a, you know, like, you can decide for yourself, but I say if I if there's anything I would cut out it would be that because the reality is until you have a new client, you know, like, let's say you first of all, let's say you decided to completely pivot your topic and you don't do this. Or let's say you punt this out and you're not going to you know, you decide to put a pause button and not do it for three years, all the information will have changed. So I think where You know, now if it's a confidence, if it's a, you know, this this lack of confidence thing, which is not allowing you to sell, you know, then we got to talk about it because I feel like the more you research, the more you're gonna find out that you don't know. And and it's happening. Right. Right. And so I feel like what it is, is it's fueling that fear, right? And so we can definitely go down that rabbit hole of like, Oh, my God, there's so many things, I don't know, there, there will always be things that you don't know, right, and the research will never end. So there's that part where it's like what I would do with yours, what I would do, and by the way, totally normal Chris, though we all do this. Yeah, it was in the chat, if any of you will do this, as well. So Chris knows on the line. But the reality is, I would give you guys give yourselves a budget. So when you're doing all these millions of things I would give you like, the one we're you know, it's a little heavy on your time right now. And it's probably not what's going to lead to sales, I would give yourself a budget of like, I'm gonna spend one hour a week or whatever, you can decide what that is based on the time that you have available. And I'm gonna say, alright, you know what, Fridays, my day, Friday morning is when I do this. And that's it. And I don't let myself go down the rabbit hole of when I'm supposed to be sitting down. And by the way, I've been seeing your Facebook Lives and everything else. So I know you're doing the work. So I know, you're not, you know, completely ignoring the work. But you know, don't let it be this thing for everyone. I'm saying, don't let it be this thing that it's like until I research, you know, 10,000 hours, I'm not going to do a Facebook Live, right? That's obviously the exaggeration version. But I want to make sure that you're not, you know, keeping yourself in the I'm not the world renowned expert yet. Because you're never gonna be right. Yeah, so yeah. So does that help?
Yes. I need someone to put me in the right mindset. I've been trying to split between taking action on the sales and marketing. Yeah, and also trying to do some of the research. But yeah, it's definitely a rabbit hole, you can't let yourself get too caught up,
for sure. And so here's my like, what my recommendation on percentages of that would be, and then what my compromise is, like, really like for and this goes for all of you until you have your first paid client, your entire 100% of your focus goes into marketing and sales, meaning PS is sales calls, emails, all of that stuff. And literally 0% After you have that, that outline created 0% goes into content creation, that would be my preference, and my recommendation and what's gonna get you there the fastest. Now, if that gives anyone a heart attack, then fine, let's settle for 8020 80% of your time goes into sales and marketing 20% research dabble on your outline, do somethings get a logo if you want, you know, whatever. But the reality is, I know none of that stuff is going to move the needle and get you profitable. Does that make sense?
Yes, thank you.
You're welcome. You're welcome, girl. My pleasure. All right, Hannah, what do we have next? Great question.
All right. So next up we have from Eric and I think this is just more of a clarification question on management on Facebook that Facebook groups can't talk today. So like, how would you like, you know, there is a public one, there is a private one? What? Should it look the same as a public one? Or what needs to be different? Or how should we use the market? Like the way we manage them to be different? Can you?
Well, yeah, great question. So yeah, so there's all kinds of videos on the tech part of this, I'll you know, leave, you know, the videos that Joe made in the in the modules for that, because she's so much better at it than I am. But on the management of it, I mean, the short of it is especially I'm speaking to both Eric and everyone and just assuming low bandwidth, low amount of time, all that jazz, I'm just gonna assume that. So the private one, really, until you have a client, it almost doesn't exist. I mean, create it, have it there, have it have a name, whatever, but there's zero time that it will take you it just exists. And when you have a client that you know, that has some action, even when you have clients, I would say I mean, decide for yourselves I feel I can't remember who we had the conversation with this about the last few Thursday's. But decide how much you know, you're going to spend in there, it might have been maybe, maybe it was Kara. Anyway, like so for some people, they don't even want to have a Facebook group for clients at all totally fine. And decide how much time you're gonna spend in there. And for some people, they want that to be their whole support, that's totally fine as well. For us, just to give you an idea, like I, you know, I pop in there when I can, but there's nothing promised in terms of what I can and can't do in the Facebook group because simply because I know things would get lost in there. And so I would hate to miss someone's important question, et cetera. So the the main support from the coaches is our critique calls, of course, our q&a calls, etc, etc, all these other ways to reach us one on one calls, etc. And the Facebook group is a bonus and it's mostly for the community mostly for you guys to connect with each other. That's what our private Facebook group is about. Now on the public one, that one falls into what I just said in terms of 100 and zero or AD and 20 that falls into that's a marketing situation. So there I would want to see you were terrible example of this because we're super lazy in there. But you know, I would want to see you especially if you're not using paid ads, I would want to see you in there active at you know, three times a week, posting your Facebook Lives in there posting you know, marketing content, so PHS heavy on the PHS and really that's where you're going to be He growing the group plus sourcing clients from so inviting them to calls and all of that jazz. Eric, does that help? What? clarifications Good to see you, by the way?
Yeah, thanks. Yeah, because I was looking, I think I had them backwards. I think I messed up on when I created them. I think the people I invited people that I knew went to my private one. So I'm trying to figure out how to undo that. But they both Oh, I had someone helping me with it. And I kind of the pages the private and the public, they look the same have the same name, but I didn't know if that mattered, or
I see so well, then just so so a client one, oh, by the way, matching aura rings, like, like, variability. So yeah, so I think you know, the first of all, the client one, just make a new client one, like, don't get don't take anyone out of there or whatever else. I would just say consolidate them, you know, now, if you have a page that's different, so page we need to have, and then we need to have a group. So those are two different things. So that makes sense.
All right. Now you just confused me even more. Yeah.
Okay. Let me let me
have the two groups set up. They're both private, but once public good ones are ones visible ones invisible, etc.
Got it? Okay, so the two groups, okay. So
I think the one I invited to was the one that's supposed to be the private and not visible, so I'll have to figure out how to switch.
Yeah, so just I mean, but I would, all I would do is just make sure like, you know, like, basically sounds like you don't have a client one yet. So just consolidate them, I would go with whoever whichever one has the most members in it and change the settings to be the correct one. And in the other group, just so you don't lose your marbles. And the other group just say, hey, you know, consolidating over to this one, join over here, tag people have them come in to the other group, and then close that one out, just hit archive on it, and call it a day. That's how to fix that super easy peasy and just change the settings on it.
Cool enough. Good enough. Yeah. And then linking that to a business page. I mean, I already have a separate business page to link back to that, or,
yeah, so in terms of linking well to things and things change all the darn time. So right now, what you can do is on your groups, and this is for everyone. So on your groups, you can have admins of the group and you yourself the human, the personal profile can be an admin, and also your page can be an admin, let me see if and I'm so not the one for this. But let's try let me grab my Facebook group. And then let me show you let me screen share so I can show you so all this means. Didn't know here. Okay. So here is our like, free Facebook group is what we kind of call it. And so what this is, is like in the Where do I go to members? Okay, so in terms of admins, you can see that me the individual is an admin and also owner, Allied, okay, the page is not an admin. So what's interesting is, when I go into do we have this page on here, I don't even know we're about to find out together. Mm hmm. No, okay. Yeah. Oh, yes, it is. Okay. So there we go. We'll make it out of them. Can we know? Okay, well, there you go. You can't make a page admin. So what I know happens is when we're on the Facebook page, I can share it into this group. So usually what I will do when I go into do a Facebook Live, which you'll see me do later today, this is our, our client group, for example. So this is our How do I go see, this is where I need my team for this. So okay, my shortcuts. So this is our, this is our page. When I do a Facebook Live in here or something, what I usually do is I go ahead, and I hit share. And there's two different ways to do this. So right now it is it has me as the page, and I can switch to being the profile. So I don't know, I don't know which one's better, we could try it two different ways. I could share this into the group, this is usually what we do, when we, let's see, maybe we need to be as, as an individual, this is usually what Jill does share. Now interacting as your profile. Okay, hit share. And this is where Yep, so it needs to be your personal share into a group is usually what I will do. And I think we already did this, but I'm gonna go ahead and or passive. Bam. So I will post something, we already did this, but you know, but that and hit post, and then you'll see it show up. In this group, see, this is the mess, the messes, I make that then the team is like, what are you actually doing? So if I refresh it, it'll probably show up here. And I can go ahead and delete it. Does that make sense in terms of, you know, how we kind of interact with the two Yeah, yes. Any other questions or anything else on this guy's because it really is. I mean, you need a page and you need a group. You need both, if that makes sense. And then there's the personal profile as well. So what I usually do so what you're gonna see me do now for anyone that wants to go stalk it, I'm going to do a Facebook Live in there. I'm going to do it on my page, Hannah is going to share it while I'm live into the into the group. And yeah, and that way I get As much visibility hopefully as possible, ideally while live, and then we're going to also send an email out about it.
Do you recommend starting a page just for our course separate from our business? Or no,
no, I would have, I would have as few assets as possible. Because the more assets you have, the more you have to manage. So I would do one page unless, you know, like your practice or whatever, it's something way different. But if you already have some it's season as we like to call it, kind of like a cast iron skillet. But if you've your Facebook page, has some activity has some likes already, etc. I'd much rather use that and start a brand new one. And your course does not need its own page. You're just your business does. Unless they're Yeah, unless they're two completely different audiences, you know. Okay, thank you. You're welcome. Awesome. Great questions today, guys. Is that it? Hannah? Are we wrapping up?
We have some additional ones. I'm not sure if you want to address that today. Right now. Kristin is asking if we can we do a deep dive into creating our individual pa SS in a future call or video? I'm struggling with these and would love to have 10 done before I do live live campaign. So I know what I want to talk about. I'm realizing how important they are for our marketing. I need to spend more time on that. Yeah,
we definitely can, I think you know, I would love to see them probably on a critique as well, because then we have a little bit more time to dive into your individual one. So definitely shoot it, you know, shoot them over. If you've got some ideas, shoot them over today. And that way we can get we can dive into them this coming week. That would be awesome. But yeah, super happy to do that. And Hannah, you'll just need to remind me, we've got three other pieces of content coming out soon. But we can add that to the list for sure.
Right. And she's also feeling weird about marketing about selling herself without a website. She knows that this is me chasing shiny things. But don't me love an awesome podcast application and ask for a website. Any thoughts or comments on this? I definitely think is holding me back from yelling about this from the rooftops.
I mean, first of all, Kristin, I love you already know. Like, it's like the self coaching. I love it where it's like, you know, I'm gonna tell you I already let you do a logo you want a website to? Yes, but so yes and no. But also, it's the part that we were talking about, right? Where it's like, I definitely think it's holding me back from really shouting about this from the rooftops, Ding Ding, ding, ding ding, like that's the part that says to me, like, great, fine, let's do a website, then. There are so many, like ridiculously inexpensive options right now for putting up a website. So if you want to do it, do it. For sure. You know, if especially if it's going to if you're going to have more confidence from it, I feel like here's my compromise on it, I would make a one page site like it, you know, again, a site takes forever to build out in terms of having you know, 20 million blog posts and whatever else. So well, if you're gonna give yourself this hoop to jump through first of all, don't let it delay anything that you're doing. You can always say you know, your what your website is under construction, the short the quick and dirty steps on this and Hannah, if you don't mind taking notes, so that on this, just so we can have like bullets on what it takes to really get a website up and running is buying a domain name. Right. So that's, I don't know, $10 a year. We like to use namecheap.com. You know, you can use any if you guys already have one don't switch like they're all fine. I mean, I have issues with GoDaddy, but that's a whole other conversation for another day. So about 1010 bucks a year. I'm a domain name hoarder, according to my accountant. She is not wrong. And so I've like bought my children's names.com Because that's just that's just the person I am. So feel free to buy your name.com Shakira is saying in the chat Wix and Squarespace. Yep, there you go. You could go with a free one. If you know I'm a little bit partial to if and when and you can change later. So like Shakira said, Get a like a free, inexpensive, easy to edit one. Chicago drop your website in the chat so people can take a look at that as well. And let us know if it's Wix or Squarespace. Super easy. I've never used Wix or Squarespace myself, but um, you know, back in the day, those were those weren't an option basically. So I'm partial to wordpress.org Verse vs. wordpress.com. Just saying this mostly for Hannah's notes. So if you want to spend real money and kind of do this the pro way that's going to last forever, I would go with wordpress.org If you want to do quick and dirty and get it up and running and change it later and spend money later, go this way the Wix or Squarespace way. If you go to if you if you know if and when you do it, do not hire a web designer, please not for your first one, just get a template, just get a theme is what they call it. So you need a theme for your website and you're going to need hosting for your website. So a lot of the times the same part of the same company that you buy the domain name from like name cheaper, GoDaddy or Bluehost, or all these different ones will also offer hosting that is a monthly fee that you're going to need so that you have basically this real estate online. You're paying for it to live there, you can get the cheapest one because you're not going to have millions of views right? So don't don't get you know, any sort of crazy packages on that. Just get the minimum one because we're just gonna have a one page website. It's mostly going to be in about you and link to your Facebook group and a link to your calendar maybe. And that's about it. So you really need to keep it really, really simple, quick design tip and advice on that is, I always say unless you're gonna hire a designer, like keep the fonts to a minimum, like fonts really, really simple colors to a minimum, I would do like when we had our site work in progress, our designer told us until then use like, you know, this most simple font, I forget what it was. But literally, like it was just stupid, simple and keep it to black and white. And that's exactly what we did, until our designer was done. And it took months at whatever, whatever. So I would echo that same feedback, because the reality is, unless we are designers, we're pretty terrible at design, and we should be. So that's that, you know, so here's an option Chicago is sharing in the chat, which I love, love, love, love you guys sharing with each other. So Shakira says I'm just gonna voice it for the recording, mostly mine is through Wix and cost $35 A month that comes with having my domain on there and a shopping cart. Otherwise, it's free. Perfect. So you know, you guys can absolutely duplicate that option if you'd like. And again, I would say, you know, I'm echoing what Kristin said, it's really, if this is going to give you that confidence boost that you need to be like, I'm pro now I've got a website. Amazing, right? And I also totally and completely get it, I think you're gonna you're gonna find it interesting that like, you know, two, three courses from now on your third fourth course you're gonna be like, I don't care. I'm gonna, I'm gonna sell this via messenger and have no website No, nothing, right? But, but I also but I get in the beginning kind of needing all the things and this is one that again, if you if you want to spend that 35 bucks a month, totally optional, but I think you know, it can certainly help. And then of course, you know, at this point, Shapira is making money on that. So you need to have at that point, you need to have something that has a shopping cart and all that good stuff. So yeah, great, great, great question and great advice. So let's see. Let's see you do it, Kristen. As long as it doesn't take away from anything. Anything else that you're doing, but I know you're already taking massive action, so I don't expect it well. Awesome. Great questions. And just in time. Yeah, awesome. Hannah. Are we good to wrap? Yes. Awesome. Cool. All right. So wanna hear your takeaways go in the Facebook group right now. I see y'all on here. Eric, Kristen Howard chick Kira, Valerie Kira, and Krista was on there a second ago. So I see y'all I wanted to I want you to take 30 seconds leave your takeaways now Hannah's gonna start a post just put a comment right below want to hear what your biggest takeaway was from today's call? Was it an answer to your question, somebody else's questions, something from the mindset minute or anything else? Let us know and we will see you on the next call really, really soon. Bye for now guys.
Look at Tristan in the dentist's chair. I'm dead. Okay, see you later, guys.
