So I think it is, the way that I think about this is you're introducing both a new set of attitudes, but you're also introducing data into a system, right? All organizations are just human systems at the end of the day. So when you introduce something new into a human system, it takes a while for the system to kind of know what to do with it. So I think there's an ongoing process and an ongoing dialogue. I mean, what we've seen, what we see in individual cases is I mean, we've had, you know, unfortunately, can't share all the names of our clients. But we've had a microfinance network that is wonderful client has been for many, many years, works in lots of countries all over the world. And they have a core thesis around the kinds of people that they reach. And we have gotten data back from them. And again, the comparative data, so helpful, so they're in a bunch of different geographies, and a couple of those geographies. The data came back and simply said, you're not reaching the people you thought you were reaching, despite the fact that you've been at this for 10, 15, 20 years. But to your point, Becky, this isn't shade, this isn't punitive, this isn't pull the plug this is and that's really, that is how I would also encourage us to think about this, which is, you've done the work of they have done the work of, they're in this country, they have a methodology that works, they have trust there, they all the things you'd want them to have, you've built everything, and then you get the data back and says, Hmm, this isn't quite getting where we need it to get to. Great because you've done 90% of the work, it's the last 10% shift that the data allows you to do, right as opposed to we've gotten the whole thing wrong. So in that particular case, they adjusted their outreach, the product characteristics, again, they had data to show because they're philanthropically funded to their donors saying, and again, to their credit, and to their courage to say, this is how, you know, the good news is they had good news stories, too, here's how we're doing and all these other places, but in this particular place, and again, if your readers are more domestic, this is multiple countries, but it can be multiple counties can be multiple states, it doesn't matter. These five, we're killing it, these two, we're not quite reaching the people we need to hear the steps we're going to take that have to do with product design, and outreach and support and all these sorts of things. And then we'll be back in 12 months to see if that works. And if it didn't, we'll do it again. And we'll do it again. So it's unbelievably practical, right? And having the data that is that aligned with mission. And that is meant to be used, as opposed to meant to be because again, if you do it at the end, and then you send it to the donor, and it says we didn't do that great job, and what are we saying? The donor supposed to say? Sorry, I'm gonna go to the next organization. donors don't want to do that. They have trust, they believe in the organization and the people, all these sorts of things. So that's what it means. Concretely, you know, we saw it, you know, similarly, in the US, we did a lot of work during COVID, around the PPP loans. And it was, it was, you know, again, findings that are now pretty well publicized. But we did this quite quickly and right at the beginning, and you know, lo and behold, the PPP loans predominantly went to people who had access to major banks, which were not the Black and Brown business owners in particular, who were particularly hard hit by COVID. And, and its impacts. And so what they did is they went to community development finance institutions who open their doors and did in became the capillaries of the US financial system in the way they're supposed to be. And what our data showed was, but for the PPP, and but for these CDFIs, these businesses mostly would not have survived, right, and to get that level of clarity in real time, about a program that size on that scale. Again, it really helps you see, you know, see, see what's working. And I think that's also what we need to be celebrating as much as possible.