Hey friends welcome back to another bonus episode of cubicle to CEO. If you're hearing this in real time, I'm taking August off to get married! Luckily, I have a group of six incredibly smart CEOs stepping up for me to share one bite sized nugget each to help you improve your writing, ads branding, wealth building, business, and video marketing skills. I get asked all the time, who's your go to person for x? Or who should I hire for support with y? My answer is the women you'll meet in today's episode, our community's vetted experts we call the CEO Collective, I highly recommend and love working with each and every one of them. Here's a small sample of their genius.
Hello, I'm Natasha, a video marketing coach for entrepreneurs and the host of The Shine Online Podcast. My goal is to help you simplify your video strategy with low lift content, which I'll be sharing a tip on in today's episode. One of the best types of video content you should be creating with your reels for engagement, growth and conversions, is what I like to call spicy content. This type of content is where you're sharing your unique point of view. Your hot takes on topics or unpopular opinions to attract your ideal followers, stand out in your niche and repel people that aren't a good fit. So here are three spicy content prompts that you can use in your content. The first is, what is a new, different or better way of thinking of something? What is your unique point of view related to your expertise? And what is a controversial topic that you wish more people talked about? For more video content tips and strategies just like this, you can listen to deep dive episodes over on The Shine Online Podcast. I recommend starting with the episode titled 'How To Create Controversial Social Media Content Without Getting Canceled' and you can find this wherever you're listening to your podcasts.
I'm Tiffany Napper, five time entrepreneur, perpetual overachiever, and now holistic business coach for creatives, and founder of the Upleveler society. I'm all about helping you find more money and more joy in this journey as a small business owner. I'm sure you've heard this before, but the sale is in the follow up. Okay, great. But how do we follow up without feeling like a burden, or like we're being annoying? It's actually quite simple. Here are a few golden rules. Number one, keep it short and simple. Number two, use their preferred method of communication. And number three, be direct with your next step. So rather than an email, perhaps a phone call or a text is best if you know that's what they prefer. And instead of saying, let me know if you're ready to move forward, which is a little passive. Try saying I have availability to kick things off with you next Tuesday. Does that work for you? Whatever you do, assume the best and go make that money, honey. Want more guidance on how to grow your business with ease and joy? Follow me on Instagram @TiffanyNapper. Here's to your Uplevel!
Hey guys, we're WorkPlay Branding, a visual marketing company invested in changing the way you create content on the line. In 2019, we revamped the WorkPlay Method and have been using this exact process to launch businesses visual marketing strategies all over the country and in Europe. You don't have a marketing problem, you have a brand problem. Your brand is the catalyst to your visual content. Your visual content is the catalyst to your marketing. Your marketing is the catalyst to your sales and your sales are the oxygen to your business. The problem is we all go straight to wanting the marketing and sales without a strong cohesive brand foundation that visually amplifies the message we are trying to create. Have you created a cohesive and recognizable brand? If the answer is no, your sales and marketing may be suffering because of it. Head over to WorkPlaybranding.com to learn exactly how you can launch your visual marketing strategy and cohesive brand for less than $500 a month.
Hi, I'm Tiffany Grimes, the founder of Burgeon Design and Editorial. I'm a book coach and editor and I work with both fiction and nonfiction authors from idea to publication to help demystify publishing, and empower you to create a writing process that's just as human as you are. In psychology, the 'shadow self' refers to the parts of yourself whether personality traits, emotion, thoughts that are difficult to accept. These are the parts of us we don't want to acknowledge, identify or embrace but then make up the juiciest bits of ourselves. The bits that make our stories thrum with life and deep emotionality. To tap into this make a list of anything you've ever read or seen that made you feel completely seen, and then write down why you relate to it. Next, make a list of things you find a weird, uncanny, questionable, concerning, interesting, sexy, unsure, taboo, or unsettling. Mine these lists in order to get ultra specific and authentic in your writing. Author mentorship is a blend of editing and book coaching for fiction memoir and select nonfiction writers. This is a unique for you three-month program where we'll tackle your specific needs to ensure you're getting the support you need to reach your goals anywhere from idea to submission. This might look like finishing your draft, completing revisions, or planning to submit to literary agents or publishers. Head to burgeondesignandeditorial.com for more information. That's burgeondesignandeditorial.com.
Hello, hello everybody. My name is Tara Zirker. I am the founder of Successful Ads Club where we teach small business owners, like yourself, how to do their own Facebook and Instagram ads, how to bring the skill in-house so that you can always control the lever on your leads and your sales. We've got to dive into the number one mistake that business owners are making with their ads, which is boosting posts and thinking that they're running back in ads and then wondering, why aren't these working? Why am I not experiencing the same success that some of my colleagues or competitors are? Well, that is because boosting posts is not the same as running back in ad we rarely recommend boosting posts. Reason number one is Facebook and Instagram or meta, if you will has a lot of data around demographics and behavior it knows which people are buyers and which ones are window shoppers, I want you to in your mind, just kind of imagine a big freeway right now with lots of lanes of traffic. And if you're the type of person who typically doesn't leave Facebook by things opt in for things, you are going to be in the lane of traffic where Facebook sends boosted posts to. Assuming since you're a small business owner, you don't want that lane of traffic necessarily, you want to hop over you want to get into the lane of traffic of people who have a history of actually opting in and making purchases from the platforms, right. That's number one is Facebook has all this data and we want to switch our ads from you know, the slower lanes into the fast lane, which is conversion ads.
Number two, you don't want to be boosting posts unless you have a back end strategy. So I highly recommend if you're going to boost posts, maybe that's about 10 to 15% max of your overall meta budget for the month. And then if you're going to do this, you can actually be successful with it, you just have to know the back end strategy. So essentially, you can boost a post, spend no more than 10-15% of your meta budget for the month boosting your posts are looking for people who engage and then we're going to retarget those people with those back end conversion ads. Okay, so if we're going to do that, that's the way to do it better. So here's the big takeaway, the kinds of ads that you run has a great impact on the results that you achieve. And you always want to align your ad strategy with your desired results. So if you want conversion, then you want conversion ads, if you want engagement then boosted posts is great. But just remember that folks who typically interact with boosted posts are folks who get those delivered in their newsfeed, typically don't have a strong history of purchasing and opting in online. So you just want to really think about that as you plan out your ad strategy. Well, thanks for listening today. And if you want to learn more about how we help small business owners learn how to master their own Facebook and Instagram ads in a super effective time efficient way, head over to www.ellenyin.com/sac. See you on the next episode.
Hi, my name is Kaitlyn Carlson and I'm the founder and CEO of Theory Planning Partners. I'm a certified financial planner, a certified Exit Planning advisor, and an accredited Wealth Management advisor. My mission is to help women use their businesses to kickstart their wealth creation journeys. Did you know you could be healthy and wealthy? A health savings account is like a medical investment account and it's the only triple tax savings that exists. Here's how it works. The money is contributed pre-tax, it compounds on a tax deferred basis, and if used for medical expenses, you can spend it tax free. If you are in a high deductible plan, channel your inner financial guru and contribute to a health savings account. If you are eager to start your wealth creation journey head on over to theoryplanning.com and book a call with us.
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