EP 229 - Tania Bhattacharyya

Ellen Yin58min

Ellen Yin

00:00

You're listening to Cubicle to CEO episode 229. Sick of creating video first content for Instagram and Tiktok? LinkedIn may be calling your name. Tania Bhattacharyya, founder of thought leadership consulting firm Lumos Marketing. Helps social impact entrepreneurs and nonprofit teams stand out so they can stand up for their mission through storytelling and content strategy on LinkedIn. In today's case study, Tania is giving us a Cubicle to CEO exclusive by revealing the three step process she used to easily sell out her coaching program on LinkedIn, with value aligned clients making $50,000 from her last two launches. This is intel she's never even shared on her own podcast, The Campfire Circle, whether you're an active LinkedIn Lurker, or someone who hasn't touched their account since creating it way back when for your first job, you'll love this less is more approach to launch success on a non saturated content platform. The best part? You can borrow Tania's strategy even if you're starting with an audience of zero on LinkedIn.

Ellen Yin

01:08

Welcome to Cubicle to CEO the podcast where we ask successful founders and CEOs the business questions you can't google. I'm your host, Ellen Yin. Every Monday go behind the business and a case study style interview with the leading entrepreneur who shares one specific growth strategy they've tested in their own business exactly how they implemented it, and what the results and revenue work. You'll also hear financially transparent insights from my own journey bootstrapping our media company from a $300 freelance project into millions in revenue.

Ellen Yin

01:50

Hello, hello friends welcome back to our show. I'm super excited because today I have my new friend Tania here with me. We first met at Jordan Gill's, I guess in person we met at Jordan Gill's Make Your Mark live event in September. There's definitely a through line with that event. I think there's been several several guests on the show from that event, which I think even just further proves how powerful in person events are. And if you're thinking about events to attend in 2024, I have a bonus episode I recorded on how I kind of filter through the events that I love most. So check out the show notes if that's of interest to you. But Tania, welcome to our show.

Tania Bhattacharyya

02:26

Thank you so much for having me. You know, I've been such a longtime listener as I moved from my cubicle to being a CEO. So this is really a treat.

Ellen Yin

02:34

Tania, you are here to talk about LinkedIn today, which I'm very excited, as you very astutely pointed out, we have not really talked about LinkedIn on this podcast since 2020. And I believe the case study was more actually at the time, I don't even think we had a case study format. But the topic at hand was more so centered on landing your dream jobs or your dream career. And I really love the way that you are leading the way with using LinkedIn as a powerful marketing engine. And I see that there's a big movement towards LinkedIn. Some people are leaving Instagram this morning, actually, I was scrolling and I saw another person announced that they were taking a hiatus before we get into the case study. I'm just curious, has that been something you've observed as well in this space?

Tania Bhattacharyya

03:19

Yeah, I have noticed a lot of people getting very LinkedIn curious and leaving, you know, wherever they were at. And I think it's because people are breaking through those misconceptions and those myths of what LinkedIn used to be, and being very corporate and stuffy, and very boring. And seeing that it's actually a place where you can build a really personality driven brand and find your ideal clients.

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