Hey friends welcome back to another bonus episode of cubicle to CEO. If you're hearing this in real time, I'm taking August off to get married. Luckily, I have a group of six incredibly smart CEOs stepping up for me to share one bite sized nugget each to help you improve your writing, ads branding, wealth, building business, and video marketing skills. I get asked all the time, who's your go to person for x? Or who should I hire for support with y? My answer is the women you'll meet in today's episode, our communities vetted experts we call the CEO collective. I highly recommend and love working with each and every one of them. Here's a small sample of their genius.
I'm Tiffany Napper, five-time entrepreneur, perpetual overachiever, and now holistic business coach for creatives and founder of the Upleveler Society. I'm all about helping you find more money and more joy in this journey as a small business owner. When you step into the role of CEO, it's not uncommon to start wearing all the hats and doing all the things. So if you're feeling overwhelmed, grab a pen. And let's walk through my signature efficiency booster, the BGA method, it's three simple steps. Step one stands for breath. Take a big breath in, and a bigger breath out. Do that again. As you breathe a little bit more slowly. You're resetting your nervous system. Step two stands for goal. Ask yourself this question, what is the most important thing that needs to get done today? Hint, your answer should be something you could effectively get done today. For example, write an email to your mailing list, not write a book. Step three stands for action. Now what is the next step you can take to move closer to your goal? Back to our example, that could be opened my email marketing platform, or write the first sentence. That's it. That's all you have to do. Because studies show that once we start a task, our brain creates mental tension that encourages us to complete it. So start small and limit the BGA method and rejoice in your newfound momentum. Want more guidance on how to grow your business with ease and joy? Follow me on Instagram @TiffanyNapper, here's to your uplevel.
Hi, my name is Kaitlyn Carlson and I'm the founder and CEO of theory planning partners. I'm a certified financial planner, a certified Exit Planning advisor and an accredited Wealth Management advisor. My mission is to help women use their businesses to kickstart their wealth creation journeys. There are two stages to start creating wealth for yourself. Number one, create recurring profit in your business. Turn your business into something that can create predictable profit every month without being reliant on your time so you have the capacity for wealth creation. Before moving to stage two I recommend your business is making at least $3,000 a month that you could put towards your wealth number to secure your financial freedom. Once your business is creating recurring profit kickstart your financial freedom by setting up a hands off approach to multiplying your money using a trusted wealth management firm to manage your portfolio, which is something that grows your money and then pays you a truly passive paycheck. If you were eager to start your wealth creation journey, head on over to theoryplanning.com and book a call with us.
Hello, hello everybody. My name is Tara Zirker. I am the founder of Successful Ads Club where we teach small business owners like yourself how to do their own Facebook and Instagram ads, how to bring this skill in-house so that you can always control the lever on your leads and your sales. Let's talk about the four things that you need to create a successful ad. So number one is an eye catching visual. Now we all know and hear that video is king. Right? But is it really when it comes to ads? I will tell you that about 60% of results that we see again, this is across millions of dollars of ad spend every year for private clients in addition to seeing 1000s of members come through our membership successful ads club and learning how to do ads themselves. And I will tell you that still about 60% of successful ads are being driven by static imagery carousels things like that. So why you to really consider always, always always testing video because the thing that I always say about video is there's a lot that you have to get right in a video for it to be absolutely super successful. But when you have a video that takes off manic and really take off for your business, but don't forget about all of the other types of visuals out there. The point of the visual is a little bit of education, entertainment, things like that. But really it's to stop the scroll remember when we are scrolling on our phones in particular which is about where 80% of your traffic is probably coming from, this is going to be shocking. But we're scrolling the length of the Statue of Liberty on average every single day. And so the visual, the whole point of it is to really stop the scroll.
Okay, think number two is you need a great hook in your copy. So that once we've stopped the scroll, and we've caught the viewers attention, now, we're really hooked into a really great message. And so a great hook is what's going to get people reading more. Remember, oftentimes, you have to click the little more button to read the full ad text. So I want you to really focus on a great hook that gets people to read all the way through the rest of your copy. Number three, you need at specific clear call to action. So let your audience know exactly what you want them to do next, I mean, really want you to spell it out for them, such as click here to learn more, click here to sign up, click here to purchase, like, you really need to tell them exactly what the next step is. And you will see that that makes a really big difference on your conversion rate.
Number four is we need winning audiences. I always say for every dozen audiences that we launch, we're just thrilled to death if three to four of them work out. Okay, so I want you to really bear that in mind. That doesn't mean that you have to be launching audiences by the dozen, maybe you launch them one or two at a time depends on your budget. But I do want you to bear in mind that most audiences that you test are not going to be top performers for you. So you really want to hone in on the top performers and spend the majority of your budget there. All right. So how many of those four things do you have? Let's review them: so we need eye catching visual, great hook, call to action and winning audiences. Thanks for listening today. And if you want to learn more about how we help small business owners learn how to master their own Facebook and Instagram ads in a super effective time efficient way, head over to www.Ellenyin.com/sac. See you on the next episode.
Bye. I'm Tiffany Grimes the founder of Burgeon Design and Editorial. I'm a book coach and editor and I work with both fiction and nonfiction authors from idea to publication to help demystify publishing and empower you to create a writing process that's just as human as you are. In traditional publishing nonfiction sells on proposal. This means you sell the book before you write it. If your purpose is to improve readers lives or to teach something, then you're usually selling it based on your expertise, your platform and your concept. Your book proposal convinces agents and editors that readers will pay for the benefit that your book provides. Rather than searching online or for a competing book. Your proposal includes an overview of the book's content, its target audience, your qualifications to write on the topic, as well as the sample chapter and outline of the book structure and market analysis that will demonstrate the book's commercial potential.
Although readers have high expectations for good writing, they're not searching for a literary masterpiece. For example, to learn how to lose weight, readers need a clear communicator who can deliver her ideas and methods in a way that will help and inspire them to achieve their goals. The exception to this is narrative, nonfiction and memoir, either treated like fiction and have a much higher focus on the quality of writing. Author mentorship is a blend of editing and book coaching for fiction memoir and select nonfiction writers. This is a unit for you three month program where we'll tackle your specific needs to ensure you're getting the support you need to reach your goals anywhere from idea to submission. This might look like finishing your draft completing revision or planning to submit to literary agents or publishers had to burgeondesignandeditorial.com. For more information, that's burgeondesignandeditorial.com.
Hello, I'm Natasha, a video marketing coach for entrepreneurs and the host of The Shine Online Podcast. My goal is to help you simplify your video strategy with low live content, which I'll be sharing a tip on in today's episode. Are you looking to position yourself as an authority in your industry, differentiate yourself from competitors and attract dream opportunities like brand collaborations or even speaking engagements, I recommend incorporating these three types of video content into your strategy. The first is relatability. You want to start by understanding what their struggles are and how you can actually relate to them by sharing your story, your why and your vulnerability to connect with your community. The next one is opinions. This is where you're going to want to share unpopular opinions within your niche touch on controversial topics and debunk common myths or beliefs to disrupt industry norms. And the last is methodologies. Give your unique philosophies and perspectives which often means sharings a new way to do something that's not mainstream and having a specialty instead of relying on trends for your content. For more video content, tips and strategies just like this so, you can listen to the deep dive episodes over on The Shine Online Podcast which you can find wherever you're listening to this podcast. I recommend starting with Episode 104, where I share three surprising benefits of prioritizing speaking for your business, which you can do with the content tips that I just shared.
Hey guys, we're WorkPlay branding, a visual marketing company invested in changing the way you create content on the line. In 2019, we revamped the WorkPlay Method and have been using this exact process to launch businesses visual marketing strategies all over the country and in Europe. The number one mistake business owners make in their business is not understanding perceived value and how to create it with their brand. We want you to think about perceived value like a fine dining restaurant versus a hole in the wall restaurant. Both have great food, but the experience and perception of the two are wildly different. The fine dining restaurant can charge more attract a specific type of customer and get major buzz with PR because of their perceived value and elements of their brand that were strategically created. Your business has a perceived value and not strategically creating elements of your brand is hurting your business goals. Head over to workplaybranding.com to learn exactly how you can launch your visual marketing strategy and cohesive brand for less than $500 a month.
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