Quick Tip #47 Create a paid offer - 10:25:21, 5.56 PM

10:58PM Oct 25, 2021

Speakers:

Jessica Lauren

Keywords:

content creator

love

people

podcaster

create

workshop

stationery

audience

webinar

bucks

instagram

tips

podcast

sunday

happen

newsletter

tatiana

offer

monetize

dming

Hey y'all hey, it's your girl Jessica Lauren, and I am coming to you with this week's quick tip. Today's quick tip is actually for my content creators, but I want to encourage you to listen because it can encourage you if you have a business or side hustle, it might spark some inspiration. But for more content creators, especially if you've been a content creator has been creating for a minute, I want to today encourage you to create some type of paid offer.

Okay, and here's why. So let's say you're a podcaster. Or you have a YouTube channel or you show up on live every day on Instagram, right? Your audience probably loves that, right? You are such a big part of their life, like especially like if you're a podcaster you know, you become a part of people's routines like people always DM me like, every Sunday, I listen to the podcast, that is awesome. I love that. Maybe for you if you're always going live and sharing social media tips, people are like, oh my goodness, every day when you go live, it really helps me get my social media together. Let's say you're a YouTuber, and you do daily affirmations or something, people really really mess with you, right? They like love yo dirty draws, right? So what is happening after you've been a longtime audience member to somebody, you kind of want to show them some love back. And for the most part your people do like if you ask them for a testimonial, they're they're quick to do it. If you ask them for a rate and review. They're like, Oh my God, yes. Like, how else can I help? If you're like, hey, like every picture, I post, like my videos, subscribe, share, they'll do it right. But if you are giving them advice and tips and encouragement, or always making them laugh, then that relationship can feel a little bit lopsided, right? They're like, I mean, all I did was click a button and tapped like, and that's cool. But gosh, I wish there was a way that I could really, really bless this newsletter writer, this speaker, this podcaster, this blogger, whoever the case may be, right. The issue, though, is that you don't have a paid offer. So that the relationship becomes a little bit reciprocal, right?

So today, I want to encourage you to think of a way that you could create something that your audience can actually pay for. Now, it doesn't have to be a coaching program that costs $10,000, nothing like that. But could you throw together with love a workshop and a reason I say throw it together, because I want you to act fast on that, right? The holidays are approaching people are primed to buy right now. And I know as a content creator, there has been times where you could get kind of resentful if you're not having income coming in, because it takes work and time and thought and equipment to make all those things happen.

So let's say you share social media tips, right? You share them freely all the time, and people are always DMing you like oh my gosh, that really helped. What if you're like, hey, for 25 bucks, join me this Saturday on Instagram Live. And I'll show you you know, the upcoming trends on reels and how to edit it or something like that, right? Let's say that you are a newsletter writer. And people always write you back, like, oh my gosh, I love the work you do. Maybe you could set up a page on buy me a coffee or Kofi.com where you know, people can basically donate cups of coffee to you and the money goes to your PayPal, maybe there's a mini course that you could create. Maybe you're a baker and you're like, hey, I want to show people how to use fondant on cakes for our in this mini course. And it's $47. Whatever the case may be whatever idea you have, I want you to monetize it. Because when you don't, sometimes you could get resentful and I've been there before I started monetizing my things, it is okay to give out free content. But we all want to be in reciprocal relationships, but you have to create the reciprocity by offering some type of course or service or consultation, so that your audience can finally say, Oh my God, I've been waiting on you to come out with merch, or with the webinars so that I can sow a seed into your life. So your challenge for this week is to brainstorm something that you could put together really quickly, that can benefit your audience and then benefit you. The people that come to stuff like that are your super fans. They've been praying for a way to be a blessing in your life and to learn more for you, from you. They love the way you teach in the way you show up. And they're just like, Gosh, I wish there were more than I can do than just tab but like and share. And mind you if that's all you can do that is awesome. That really does help all of us content creators and artists out there. But sometimes it's nice to be a blessing to someone else. But you have to create that avenue right and if you've been thinking of creating a mini course or workshop or webinar, this is your sign to go ahead and do it. So think about something that you're already providing and see if there's a way that you can dive a little bit deeper into that subject matter and host like a real quick workshop for an hour $25 to $47 bucks. You know what I mean?

It could be a really good source of income and follow Tatiana Muse. She is the business owner of the Stationery Muse and I've been following her forever. I love her stationery. And she just popped up on Instagram one day. And she was just like you guys, I'm doing a workshop on how to start your own stationery business. And first of all, I love Tatiana, I love watching her YouTube channel. She's been on the show. She's just such a beautiful spirit. And I love the work that she does. So it was all she she got something let me support right it was $47 bucks. But also I also have been wanting to create my own planner. And while she has content over on YouTube or whatever, you know, sometimes content on YouTube you have to sift through it. She's like, Listen, you ain't got to do all that. Here's this two hour workshop that I'm doing for $47 bucks. And I couldn't hit quick enough because I wanted to support someone that's always giving out free information to me and it was something that she was going to dive deeper into in one setting and we could do a q&a. So think about that if you're into productivity is there a class you can teach? If you sew handbags, is there you know a way that you can show people a certain stitch? If you create beats, can you show people how to work Pro Tools? Think in that vein? You know, if you are an astrologer can you do readings if you are into pet grooming, can you show people how to do it at home by themselves for a few bucks. People, your audience, your super fans that are in your audience are looking for ways to really show up and support you, you just got to give them the avenue to do that.

So that is my tip for today set up that buy me a coffee page or a Patreon. I will link it in the show notes. Maybe make some extra episodes of your podcast that's only for that group. I was up. I got a newsletter from somebody that's like join my private Instagram page and on that Instagram page as paid and it was only like 10 bucks a month or something she was given out like tips and tricks, and I did the math better was making a few $1,000 doing that. So that is a quick and easy way to monetize yourself. Put yourself out there and open the doors up for a reciprocal relationship with your superfans.

Alright y'all, that is it for today's quick tip I hope and encourage you to take some action and maybe finally go out and produce the workshop the webinar or the ebook whatever it is that you've been sleeping on, do it now especially because we are in shopping mode people are ready to do it and because people want to end the year strong. So if you're offering some type of service or help that'll help propel them to get that goal done. That is also a bonus as well. Alright y'all, that is it for today's episode. I will be back here this Sunday with a full length episode we are continuing our Speak It series and this affirmation that we're going over is the "I know what to do and I trust myself" affirmation baby it is a good one it is already recorded and loaded I know you're gonna love it so be back here this Sunday if you want to hang out with me outside of just the podcast, be sure to follow along on on Instagram the handle was at the Sunday Jumpstart and if you could be so kind leave a five star rating and review in Apple podcasts that does a lot to get our make -ish happen message out there. Alright y'all finish the rest of this week strong. Go ahead and create offer people want to bless you and I will see you back here this Sunday. Bye!