Okay, and here's why. So let's say you're a podcaster. Or you have a YouTube channel or you show up on live every day on Instagram, right? Your audience probably loves that, right? You are such a big part of their life, like especially like if you're a podcaster you know, you become a part of people's routines like people always DM me like, every Sunday, I listen to the podcast, that is awesome. I love that. Maybe for you if you're always going live and sharing social media tips, people are like, oh my goodness, every day when you go live, it really helps me get my social media together. Let's say you're a YouTuber, and you do daily affirmations or something, people really really mess with you, right? They like love yo dirty draws, right? So what is happening after you've been a longtime audience member to somebody, you kind of want to show them some love back. And for the most part your people do like if you ask them for a testimonial, they're they're quick to do it. If you ask them for a rate and review. They're like, Oh my God, yes. Like, how else can I help? If you're like, hey, like every picture, I post, like my videos, subscribe, share, they'll do it right. But if you are giving them advice and tips and encouragement, or always making them laugh, then that relationship can feel a little bit lopsided, right? They're like, I mean, all I did was click a button and tapped like, and that's cool. But gosh, I wish there was a way that I could really, really bless this newsletter writer, this speaker, this podcaster, this blogger, whoever the case may be, right. The issue, though, is that you don't have a paid offer. So that the relationship becomes a little bit reciprocal, right?