In the beginning, I was trying to push people from LinkedIn, which was my main platform to my podcast, and I would always focus on Apple. And I would always give people my apple link. And I was obsessed with ranking on Apple and reviews on Apple. And that's all I cared about. And then I stepped back and I was like, You know what, like, we're not growing. And if we want to continue doing this, like, I want to pay my team and like, how can we grow. And so I decided that I had this platform to leverage LinkedIn, and that there was all these other players in the market. And we're really creative and scrappy. So the same outreach strategies that we use for our guests, I took my team and I said, Hey, let's find all the podcast players, let's get all the contact information we can find. Let's reach out to these people introduce ourselves, see if there's any cross promotion opportunities. And I'll promote them on my LinkedIn if they promote me in their app, because I want to be visible to all these app users outside of Apple outside of Spotify.