EP 237 - Podcast Roundup
Ellen YinMar 7, 2024 at 1:19 am33min
Ellen Yin
You're listening to Cubicle to CEO episode 237. We're rounding up our nine best tips and guest insights on all things podcasting, from growing your own show to maximizing your results from guesting on other people's podcasts. I'll introduce each soundbite with the name of the guest and the original episode number in case you want to go back and listen to the full conversation. All referenced episodes will also be linked for you in the show notes below for easy access.
Ellen Yin
Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs the business questions you can't google. I'm your host, Ellen Yin. Every Monday go behind the business and a case study style interview with the leading entrepreneur who shares one specific growth strategy they've tested in their own business, exactly how they implemented it, and what the results and revenue were. You'll also hear financially transparent insights from my own journey bootstrapping our media company from a $300 freelance project into millions in revenue.
Ellen Yin
The first tip is from Hala Taha in Episode 126. If you're feeling stagnant with your downloads on Spotify, or Apple podcasts, try this tip from Hala to accelerate new listener growth on less well known podcast apps instead.
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01:27Hala Taha
In the beginning, I was trying to push people from LinkedIn, which was my main platform to my podcast, and I would always focus on Apple. And I would always give people my apple link. And I was obsessed with ranking on Apple and reviews on Apple. And that's all I cared about. And then I stepped back and I was like, You know what, like, we're not growing. And if we want to continue doing this, like, I want to pay my team and like, how can we grow. And so I decided that I had this platform to leverage LinkedIn, and that there was all these other players in the market. And we're really creative and scrappy. So the same outreach strategies that we use for our guests, I took my team and I said, Hey, let's find all the podcast players, let's get all the contact information we can find. Let's reach out to these people introduce ourselves, see if there's any cross promotion opportunities. And I'll promote them on my LinkedIn if they promote me in their app, because I want to be visible to all these app users outside of Apple outside of Spotify.
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02:20Hala Taha
So now, for example, I'm like the number one of the number one podcasters on cast box, I have 180,000 followers and 2 million downloads just on that platform. And that's because they've been sponsoring me for like the sponsor me for like a year straight, because I was like the first podcaster that reached out to them and said, like, hey, like, I want to work with you. And so they were like, your stuff is really good. We'd love to share your stuff because it retains our listeners and you're promoting us. So it was like a win win situation. And so I did that. And I've just replicated that with Stitcher and pod player, FM and pod history public and all these other apps. Whereas now I'm the number one education podcast across all apps.
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03:00Hala Taha
If you go look at my Apple, I'm not the biggest podcast on Apple, I rank pretty high. But I'm not the biggest podcasts on Apple. I'm the biggest podcast across all apps. And so my success was changing my mindset and realizing that I can change the industry and I don't need to follow the lead of anybody else. I created my own lane and decided that just because I can't break through on Apple doesn't mean I can't be a successful podcaster. After I did that strategy, we literally went from 3000 downloads a month to 50,000 downloads a month to 100,000. And like I said straight up wine. And then I got on the cover podcast magazine and you know, just kept thinking of creative strategies to grow my show.
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