Hello friends welcome back to the dream biz podcast, the business podcast that helps you automate, streamline and grow your business. So you can work less, make more money, and serve your clients fully doing your most important work. I'm your host, Christy Johnson. I'm an online business manager and a systems architect dedicated to helping you make your dream biz a reality. Today we are talking about one of my favorite email marketing platforms flow desk, there are five features that I love most about flow desk features that you may or may not be using to your advantage right now, some of them you probably are, but you may not understand quite how they work. So I'm hoping that I can explain that to you today. And then I'm also going to talk to you about a brand new feature that they just released that I'm super duper excited about. All right, you're ready. So let's dive in. Now, as we dive in, I want to let you know about an episode that you can check out it's Episode 102, my favorite email software platforms. I talked about other alternatives to flow desk if you are not interested in using Flow desk it is a pretty pricey, but if you have a big list, it's amazing because they have a one time fee for unlimited subscribers, which is awesome. But if you're looking for something that's free, then check out episode 102. My favorite email software platforms, you can get that by going to Christie Johnson creative.com/ 102. Okay, now let's dive in to my favorite features that I love about flow desk. Number one, I really like their layouts feature. This is what makes flow desk emails so stinking beautiful. They have layouts, which are beautifully designed to templates, where you can put in beautiful images, you can use your brand fonts, and make these beautiful designs that look great on desktop and mobile because FLOTUS has just a single column design. So that way, it looks beautiful on mobile, and desktop, which is amazing. So this is really this feature that kind of sets Flo desk apart from its competitors. Because you can create beautiful emails with your brand fonts, like right out of the gate, it's super amazing. Now, a note about this, it is important to make sure that you use the layout sparingly, because they render as images in your emails. And a good email is going to be mostly text based and not have too many images. So I like to use just one layout, maybe two if I have more text in my emails. Okay, so that's how I like to use them. My second favorite feature is how they have simplified segmentation. So segmentation info desk is one of my favorite features. It is pretty common in most email platforms to have tags, and segments. And this has always been really confusing because for me, they kind of function the same exact way. The way that I use tags in other softwares is those are like my internal organization or things. And then my segments are like the folders of, of emails that I want to send to people well in flow desk, they're like, You know what, this is confusing. Nobody cares about this, at least their target market doesn't care, because what their target market wants is to create beautiful, intuitive, easy to design, easy to write emails. And that's what they focus on. So they have streamline this entire process of tagging versus segments and just combine it all into one thing segments. It makes it super duper easy to organize your list. So anytime you create a freebie or anytime you are organizing things or want to email specific part of your list, you just create put them in a segment or you attach a segment to your freebie. And then you can build workflows based on that you could email just certain segments, it just takes out a lot of the unnecessary steps, in my opinion that are really cool, because you can get like real techy and analytical in other platforms. But for most people using Flow desk, they're not going to need this because we just want to create beautiful emails to our list that they're going to want to read and open. And because flow desks emails are beautiful, they have a lot more open rates than other providers. So they say, and so that's really, really awesome. So I just love how they make segmentation super duper easy. All right. The third feature that I love about flow desk is their link in bio feature. This is a relatively new feature, but it's super cool. And this kind of replaces the need for something like Link tree. And this is where you can put links on a page and you can put it in your Instagram profile. And what's really really cool about their Lincoln bio feature is that it has an opt in form right there on the page so you can collect their email address right away. So it has a really high conversion rate because people are going to be more inclined to fill it out then click to your website and then fill out a pop up or wait till the pop up comes up. Like why not just collect their email right away from the link. So that's amazing. Florida has made this super duper easy now if you're tech savvy like me you might be like well why do I need this because I can just create a little page on my website that is like backslash links or whatever. And make it look cover one and I can put a flow desk inline form in there and put all my links into there. Yes, yes, you could. You totally could do that you do you but they have made it super simple. One thing I found with my links page on my website, because that's what I do is that it's like, annoying to go in and edit because then I have to change. If I add a link, I have to change the design I have to like, it's just like annoying and just a lot of legwork. And it's so flawed is because it really made it super simple to create a beautiful Lincoln bio, where you can collect someone's email right away, and also direct them to your most important links. So I really liked this and it's a really cool feature that they have. All right, number four, you may not be using this feature, but you can organize your emails into folders. So when you log into flow desk right away, it takes you right to your emails that you've sent out. But you can also click over to folders. And in this section, you can put your emails into specific folders. So if you're working on a sales sequence for a specific launch, you can put all your emails in there, you can write them as a normal human FLOTUS, then add them to the folder. And then you can go into your workflow and add the emails from your folder to your workflow. So I don't know if you've ever noticed, but when you're building a workflow, you usually have to start from scratch. Or you can copy an email you've already written, you cannot write an email right there in the workflow builder. So this is a really great way to just go ahead and write your emails in the regular email section, then organize them into a folder. And then when you you can even favorite them actually can add emails to your favorites, you have to be inside the email editor itself. So as you're writing your email, you can either heart it, and that will add it to your favorites, it just in the top left corner corner of the email editor, or you can put it in a folder, whichever one works for you. So you can organize all your emails, which is super great for those of you who like to stay organized. And it's really cool. So it's really useful if you're building out workflows, or if you just want to, let's say that you do you know, certain types of emails, different types of emails and different campaigns and you have different templates and designs, then you can create a folder for those different things that you might be using it for is really cool. Okay, last but not least, I really, really like this new feature that they've added. And it's a super basic one. But it has made a big difference in the way I write my emails. So they have added up and down arrows in their emails where you can move sections up and down. It's a super basic thing. But they have been missing this for a while. And it made me really frustrated. Well, now they've added it. So as you're typing your email, and if you realize, oh, I need to move this picture down, you used to have to like, drag it down, it would be really frustrating if you had a long block of text, and then you couldn't see it. And you couldn't really drag it to where you want to. But now they have up and down arrows. So you can just click if you want to move it down a section or move it up a section. It's super duper great. And I love that this is like a brand new feature that they just added. Flow desk has a lot of other features that are really cool. They have checkouts, if you want to sell products on photos, which is amazing. You can even create a sales page right from there, and a delivery page, which is really cool. So that's a bonus, maybe I should make this six of my favorite product features, I don't know. But that's another really cool feature. And they just make it super duper simple to send emails that are beautifully designed, easy to write and easy to work with. And I just love working in there. I have worked with a lot of email platforms, and some of them are boring. And y'all some of them like the design is like not fun. But every time I go to photos, I'm like, Oh, this is fun. So it makes me feel happy about what I'm sending to my audience. And that's really important. If you hate sending emails or they're not that fun for you, it's really important to enjoy the process. So flow desk might be the software that you are looking for. If you want to sign up for flow desk, you can get 50% off your first year by clicking the link in my show notes to sign up for flow desk, or you can go to flow desk.com/c/dream biz, der ein biz. So that is flooded.com forward slash C forward slash dream biz or the link will also be in the show notes. So that way you can get 50% off your first year of flow desk and I would just love for you to utilize that and have fun enjoy Enceladus for the first year for a big discount. And then once you get in there, you're like oh my gosh, this is totally worth it. And you'll feel great about it. Alright, if you have any questions, feel free to email me message me on Instagram, whatever it is, I would love to help you. Otherwise check out Florida using the link in the show notes and I will see you all next week for another episode of the dream biz podcast.