It's it's a great question. We are available on programmatic, we have gone down that route. I went to the same school as Tomas Rodriguez from the trade desk. And so you know, it's definitely been an area of interest that we've pursued, but I think it's a different advertiser, right. And it's a different campaign in its entirety. Programmatic is I think it was Marshall from ad results. That said, the live host read ad continues to be beachfront property, and Locked On, we've kind of talked about it that a programmatic ad is sure you're gonna have a seat for the game, you know, but you're in the nosebleeds. When you buy programmatic ad, when you buy a live read, you're in the lower bowl, you have floor seats, right, the quality of the ad is so important. There was a report recently that said that creative was the most important factor in an ad campaign. So the value of programmatic advertising versus traditional host read, there are a few different channels for creative. Sounds Profitable recently published an article saying 51% of agencies mark quality of ad creative, as the most important factor when choosing podcast partners. Locked On is available in programmatic, but that's going to be your nosebleed seats, right? That is going to be the last available unit in our waterfall of ads, right. So the priority levels, first, our internal host read live reads, you know, and then it continues to go down from there from our premium ad partners, like Megaphone that will serve digital ad insertion into our network, all the way down the waterfall to programmatic. And even if you buy our network programmatically, that does not guarantee you have the opportunity to run on our network. So I think when advertisers are looking at programmatic, it has to be a very small piece of the pie of how they will tap into podcasting. If you just want to be on podcasting, you want some data points, it's available, it's there. But it's not premium podcast advertising. That's not why advertisers should be coming to podcasts to advertise Locked On does an incredible job. It's one of the things I'm most proud of here is our creative and how we've worked with brands to develop creative that really holistically integrates their creative into our shows for our listeners in a very authentic way.