So there's a kind of multiple questions there. One is, where do I see our business going? And then also the where, where's the architecture industry going? Yep. So I'll start with the with the first one, where was, where I see our business going, and it will kind of lead into where the the architecture firm I I'm very, I'm very pleased with what we've kind of created over the last decade or so, and the program that we've gotten has become more and more refined, and we've had maybe 350 clients go through the program in between us, Enoch and I, we've interviewed over 1000 architects. And you know, on our on our podcast. Channel The Business of Architecture. We've invested, you know, close to a million dollars in our own business education over the years. And it's all kind of been distilled into this one, into this one program. And I see that are, you know, us being able to reach more and more architecture firms as a result. I'm really happy, actually, that the coaching industry for architects has grown. And when we first started out, there was only a handful of us doing this, and there was fully a lot more corporate financial help or a lot more corporate business help, and now we're seeing a lot more kind of business coaches that are specializing in architecture. And that, for me, is great, because it means that the conversation around business education is becoming more and more kind of, you know, normal in architecture. I mean, I get, I get a lot of young students who are now connecting with us, who they're frustrated at university that there's nothing, there's no business education, and they're talking about becoming developers and starting their own practice and setting up construction firms to work along their design firms. They can do design build. And we have some of these guys and and girls on our programs, and they do, they do incredibly well. But the idea that the that there's more conversation about business education excites me, and that there's more coaches that are doing it and serving the architecture industry is very exciting, because it means that the competency gets better, and so and often when we have a new client and they've already had some business education over here and a business education over here, great. That means that they're at a higher level already, and then we can, we can capitalize on what the good work that they've already done, which means they get better results and everybody's happy. So I see there being a lot of a lot of growth and space in the kind of consulting part for architects and for us personally, you know, moving into bigger, deeper engagements with practices. So at the moment, we've done what you might call a done with you service where we're kind of, you know, we're coaching and we're giving advice and we're giving strategies, be it in marketing, be in the setup of of systems and processes to protect profit that you've created in the sale to leadership training with with individuals. What becomes interesting now is actually being able to move in with a practice and help them actually do the setup for them, for, say, a financial procedures, or for setting up a system like monograph, with their with their clients, on a unique on a particular project. So we're starting to develop our own, what we call a done for you team. And we've started off with finances. We're moving into virtual assistants soon, so office management and those kinds of administration tasks, then we'll like to move into actual appointment setters and sales, so business acquisition team, which can be a done for you service. And then that allows Enoch and myself that we're starting to do more, very more involved engagements with bigger firms where actually going physically into their into their firms, we're training the next level of leadership, so succession planning, you know, we might do, like a weekend experience with a particular firm inside them, and then train their leadership team to be, you know, taking the reins of The company. And we also kind of expand those conversations out to to the business owners become more entrepreneurial. So they're setting up construction firms, development firms, they're becoming investors and kind of just being a partner in those kinds of firms. That's that's very exciting. And I also see them there being massive opportunity in terms of AI and being able to have, like, software help. So we've got an enormous amount of content and advice and, you know, and also client stories. I think that's one of the interesting things with with our firms, we've got a big community of hundreds of architects who all share their you know, 3040, years worth of experience with us, and I'll often do a deep dive with certain clients. And they'll they'll go in and show us details of how they've set up specific systems for specific items in their in their businesses, and how they delegated it. We'll have a look at how people have done exact wordings for for contracts and things like that. We'll have people come in and show a behind the scenes of how they've actually won certain projects and how they've how they've gone after new types of sector work. Or we'll have for. Kind of personal conversations with practice leaders about how they had to make difficult decisions when restructuring their firm, the process they went through of letting go of people. And so there's a really nice kind of body of knowledge and experience that we record through conversations like this on Zoom, or sometimes that we do them in person that I can see in the in the very near future, us having the ability to customize, what's the word, a kind of a customized, curated menu of content for a specific individual when they're asking, asking a question. So there might be a lot kind of a computer interface, and they ask for a particular question. And the AI says, Here you should check out this, this, this and this, and have a look at this. And here's a generalized answer to that, so I can see the kind of the curation of the knowledge that we've been collecting over the last decade or so becoming very powerful. And you know, want to make that more, make it more widely available for people within the within the architecture industry itself. I think the the firms that are business minded are going to be the ones that prosper. Um, we're seeing more and more architecture firms as again, as I said, getting interested in in business. And there's often been a complaint that lots of you know, there's no it's difficult to hire at the moment, and it's been like this kind of since COVID. And there's this idea that there's been a great exodus of architects who are in their late 30s, early 40s. And I think perhaps some of that is true. And you know, certainly architects who in my age, you graduated in 2008 and you graduated into, you know, one of the biggest recessions in the last 40 years or so, and that really impacted the construction industry, and it meant that a lot of younger architects, it was difficult to get experience on projects that you wanted to get experience on. It was difficult to to garner actual construction experience because so many of the projects just went on hold. But just went on hold. It meant that people had to kind of flit around and perhaps leave the industry and do something, do something else. So there's that kind of void, and then that's kind of that kind of movement has also been compounded in the architecture industry, where the businesses that are successful, the ones that have been very business focused. They're the ones that are able to command and have high fees and high salaries as a result of that. So we see this kind of, you know, this separation, where the talent ends up being collected into the firms that are doing really, really well, or industries or businesses that are kind of collaborative with architecture so sometimes developers or sometimes product manufacturers, they can command high fees, or they've got a very good business model that's making them more money, they end up attracting architecture firms, which means that the firms that aren't doing anything business wise, and Who are just doing what they've always done, it's just going to become harder and harder and harder. So I think that's a that's a that's a challenge and but the education is there. There's a lot more business education, and for the architects who engage with it fruitfully and with a sense of commitment. I think there's a lot of opportunity for the architecture industry, and of course, with technology, again, the AI, the architects who decide to master AI, or certainly have it integrated, will be in a much more beneficial situation than those that don't. Yeah,