Yeah, so I mean, listen, I have been on Instagram for 11 years, I started my account in 2012. So I have been there in so many different iterations of what it means to be on there and to run a business there. And so I'm always paying attention to what other people are doing. And I want to see, like, if someone's doing better than I am, like, how was it different? What is What are they doing better? Like, what can I change? And so I saw this video that somebody in my community online, posted, and it was basically just talking about how they were about to shut down their business because they weren't able to get sales anymore, because their the Instagram algorithm wasn't really showing their posts anymore. And I watched this video and I watched like, I mean, honestly, I think at this point, it has 612,000 views like a mine got almost like 25,000 views. So like in this is the thing is like the algorithm is really focused on people having outrage, and that upsets me because I want people to be happy, you know? Exactly. So it's like, it's really frustrating to see things like that. But then when I'm seeing what this person was going through, and seeing the success that they had, through this post, I reached out to ask like, what this experience was like, and how they were harnessing the views that they were getting, and like the traction they were getting. And to my surprise, this person didn't even have an email list. And I told him I said, you have to like, like, yes, your your posts went viral, but like, what are you going to do with this, that is going to be a long lasting sustainable action for your business and for yourself in the long term. Because just going viral, like and even thinking about what is going viral mean? Like, someone can go viral, and they could be in front of everybody's faces, just like having a, you know, a number one hit. But then they just go into nothingness and just never exist again, you know, and, and people are like, oh, yeah, I remember that one, that one thing, but like, there's no sustainability that comes along with that. So it just made me think about things. And then I saw another video being posted and other makers making videos, and getting all this traction. But I was like, but why are we fueling and feeding this negativity, instead of putting that energy into positive actions that can be meaningful to us for the long term, especially as business owners. And listen, a lot of this stuff is stuff that I learned from you guys, too. And this is why I had this mindset. But I just wanted to you know, it was good. It was making me angry, honestly, because I like don't want to complain, even though I wanted to make 100 videos on Instagram about how the algorithm hates me. You know, like, it's just what is what does that bring to the table besides bringing negative energy my way, you know, like, instead I would rather you know, take a deep breath and internalize that and like, think about what that means and then focus that energy into a positive action. So I then decided to make a video that was like, Listen, my business is still existing regardless of the fact that I have not had good engagement for like the last three to four years. And it has been a huge struggle. It has affected my mental health. It has affected my anxiety. It is like I did like my self worth. And yeah, like those those times, there's days and there's times where I want to cry and I want to get upset about it. And I let myself do that for a minute but then I Look, look at all the things that I built, that I was inspired to build, I was taught to build that allow me to keep on going. And that is part of like, why it's important to diversify your business, and to diversify your business practices, because therefore, when you have one thing that stops working, you can start putting that energy into another thing, and keep on going to find out what is going to be the next step for you. Just like people, you know, however, many years ago, we're doing wholesale and trade shows all the time. And then it went to E comm. And all those people had to learn all these new things, and in train themselves and learn how to build a website and how to do customer service, and all of these things that they've never had done before. But it was that transition. And right now we're just going through another transition. And so it's about being able to get yourself out of that slump, and realize that you have so much more power. And once you take things into your own control, and you're able to manage that the way that you need to, you can move forward, and you can be successful, regardless of if something stops working.