Well, it was interesting, because I had been the CEO of DC kitchen for 24 years. And you know, it's a great song by the Rolling Stones, Keith Richards gonna walk before they make me run, you know, there's a certain time as a founder, when you got a role, and you got it, you can't just squeeze a lifetime out of being a founder, at least in my opinion. And if you do your job, right, you know, I had a great board or we had a great board, great team money in the bank, perfect time to roll. But I also had a real powerful kind of moment, because I started doing public speaking a lot. And, you know, I got very, very involved in the nonprofit sector and our evolution, not just in other words, that DC kitchen couldn't thrive unless multiple other nonprofits thrive, that supplied men and women who were ready for our job training or a variety of other different partnership things. So I became very interested in the ecosystem of the sector. And I started speaking around the country, which I still love to do. But I did a big keynote speech for meals on wheels in the early 2000s, and talk to Enid Borden, who was the CEO at the time, and just you know, making small talk. I'm an extemporaneous speaker. So I don't write speeches out. So but I rely on a quick read of who I'm talking with. And but she mentioned that there was a waiting list and half of American cities for meals on wheels, and that was like, and this was like 2002. And it only took a little bit of basic arithmetic to say Dude, the first baby boomer isn't 60 yet, that's like four years away. You got a waiting list now and there's 80 million baby boomers coming. And again, as a person who had reluctantly entered but was thriving in this field, how do you feed more people better food for less money, I realized that was a big equation coming, which is that a, the supply of food you see in every food bank, and every pantry represents lost profit, somebody grew it, somebody bought it, somebody manufactured it, somebody cooked, it couldn't sell it, they donated it to charity that won't last forever Americans, particularly as the economy has tightened. But more importantly, that idea of we struggle under the weight of trying to address hunger for 45 million people who are at risk of hunger. And we're only half good in an urban environment. And we're actually pretty bad in rural communities. What does it look like? So supply demand, you know, it will you could see a decreasing supply and an increase in demand. So I started to think about, and I'm okay, so it's like, wow, I grew up in Southern California. So there was always a sense of, wouldn't it be cool to go back, I'm such a B, I knew that the future was going to be plant forward. And I knew that I could access an unlimited supply year round of fresh fruits and vegetables. And plant forward, by the way, means meat as part of the meal, not the center of the plate. See, I knew that la was one of the biggest epicenters of aging in America, but it also was home to one of the largest concentrations of Armenians, Iranian South Koreans, which meant if you're going to replace me, you could replace it with explosive international flavors. But most importantly, and deeply diabolical. Because I built Trojan horses, all with nothing diabolical in it. La was the home of the beauty myth. It's where women it's where the epicenter of where women were told, this is what beauty is. And here I was in a business in which people were lamenting the idea of imperfect produce, yet they weren't lamenting the idea of the imperfect person or the real human. So I thought women outnumber men, women outlive men. So the future is women. And if more and more actors are getting gigs, because of Netflix, and a variety of content producers, that means there's going to be more dig more gigs for elder women who won't have to necessarily change their, their body or their face to get a role anymore. And you'll start to see this Francis McDormand moment, where you're going to see beautiful, older women, that's the perfect place to go and say wrinkle food, wrinkled people, no waste, you know. And so la kitchen was born of that idea of, let's take fruits and vegetables that would have been wasted offer older men or women coming home from the corporation matched one of the very first intergenerational job training programs purposely saying let's mix foster care aging out with older felons, and see if we can cross pollinate generations so that an older generation can warn a younger about the folly of thinking prison is somehow a cool rite of passage. And, you know, conversely, can the younger people help older act holders acclimate to Snapchat and you know, Netflix. And while they were producing beautiful, healthy meals, for the community, for free, distributed by nonprofit partners, they would engage volunteers. And again, we do that then there would be a for profit side that would employ graduates and this is where it gets a little bit hinky because not unlike Oklahoma City, or, or LA no matter what city you go to. There's a Department of Aging that has contracts to serve seniors. And I wanted those contracts, I wanted to show that the power of a government contract and innocuous one that 90% of people don't even know exists. I want to say look at you're normally going to get processed food on styrofoam plates made by a multinational company that's paying low wages, and most importantly, exploiting profit from town. Let's try new model. Here's all the things I'm going to do. I'll give you two for one meals, I'll train people, I'll employ older people at a living wage, I'll produce beautiful healthy meals we'll make la the epicenter of aging and nutrition. And I'm open source so we can help other people learn how to do from us. But I ran into once again, the wall of No, that has sadly been, you know, I have a long history of going into places where I assume people will say Where have you been all my life, only to have them say in effect, were happy with the status quo. So while I have a great career at the same time, I have a career that is bumped into above my head too many times.