Do you wish that you could do the things that other podcasters are doing that gets them the growth they want to see on their podcast? Well, at our recent MIC CHECK retreat, I actually had every attendee share with us one thing that they do that they think every single podcaster should do. So in today's episode, you're going to hear those responses, I will also be linking to every single one of their shows in the show notes so that you can go check them out. Support them, show some love on their channels, on their Instagrams, connect with them. And there will also be a wait list for round two of MIC CHECK retreat, in case you are ready to get on that list and make sure you are at the next one next year. All right, friends, let's dive into today's episode. Hey, y'all welcome to the clocking in Podcast, the podcast for podcasters, entrepreneurs and professionals making their way in the working world while building their own personal brand in the podcasting industry. I'm your host. Haylee Gaffin, owner of Gaffin creative, a podcast production company for creative entrepreneurs. If you're a podcaster or even just dreaming about launching your own podcast someday, this show was built to help you merge your love of conversation, education and business. You can find resources, show notes and more for the clocking in podcast@gaffincreative.com Haylee Today's episode is brought to you by Mike check society, a community that was built for podcasters who are looking to take their podcast from good to great scale. Your podcasts, improve your processes and connect with your listeners through our educational trainings, our private members only community and our monthly calls. If you're ready to join us, you can head over to mikechecksociety.com and enroll today, and you can get $10 off per month with the code podcast. Now, let's clock in and get to work. Now, all of our podcasters at the retreat have very different experiences as podcasters. They have different levels of experience, but also like different lengths of time of being a podcaster. So we have people that have been doing it for five plus years, we have people that have been doing it for less than a year, but we also have podcasters who are in the process of launching their podcast that came to the retreat. So I just want to highlight like there are so many different opportunities with podcasting and so many different experiences that you can have, and what works for some people. May not work for others, but it is always fun to hear what people are loving about podcasting, what works for them, and what they think that every other podcaster should be doing. So let's hear from a few of our attendees. First up, here's Kiana Marie from Kiana Marie weekly. All right, I'm gonna
get a little bit sassy with this one, and my advice for podcasters is to ask questions and then shut up. And I want to be so, so uplifting and kind of hearted when I say this, because I do truly believe that you are doing the research, you are engaging with your audience, you're getting out there in real life to meet these people, and you are literally bringing them onto your space. I feel like my podcast is an extension of my home. It's an extension of my personal space, and so when I bring somebody in, they're a big deal to me, and I actually want to hear their stories. I want to hear their responses. And I do, like I said, this is a sassy Kiana coming out, you know, on a personal level that I feel like we just need to let them speak, let them finish their sentences and engage. You know, we can prep and we can plan and we can have multiple questions that come out. So it's just so important to be prepared. But then sometimes too it's, it's okay to go deeper into those questions, because that's what I love. I love when I'm hearing conversations from other podcasters, and they maybe not be sticking to a script that I know of, but they're digging into that question. They're they're they're wanting to curious about that, that guest that they're having, and so that would be my advice, is to bring on these guests and let them talk. Another little like key tip I have is to make sure that I feel like sometimes we are very conversationalist on these, on these podcast episodes. But just try your hardest to reduce the mm hmm, yeah, uh huh. All those little noises I know in person can be very, very engaging, right? Like we we grew up that way. That's how our moms talk on the phone, right? Like we hear them talking and saying those little feedback moments. But I think as a podcaster, when we're listening to the car, we're walking our dog, or we're right, and the editors editing your your podcast like we don't need those extra noises, so sometimes it's really important to just let your guests speak. Next
we're gonna hear from Danielle this year, Corvette of the thought card and road trip ready?
I think one of the things that I do really well is have. Systems and templates. So I typically am not starting from scratch. So anything that you do over and over again in your show, whether it's your setup or your outline or your guests, like having your guests onboarding your guests, all of these things are things that are repeatable, so I try to have checklists and a process in place so I can save time executing and doing all the things. So that, to me, is amazing, and I know like creators out there who have templates and resources, Haylee has a shop, so make sure you're checking out, like, what? What she's selling in her shop, because she's thought through these processes, like she's she's developed them, she's battle tested them, you know, so you don't have to start from scratch. So that's my that's my biggest tip. And I think, yeah, you'll save so much time like now it's like five years. It's almost six years in, it feels like second nature, but when you're first starting, it feels like a big lift, because you don't have these systems and templates in
place. Next, you'll hear from Christy Johnson of the dream biz podcast.
One thing that I love to do for my podcast is I use it to inform my marketing strategy for the rest of the week. So I outline my newsletters well my wonderful marketing strategist Amanda Warfield, outlines my newsletters and my social media content, and it all is inspired by my podcast. So that way I am not having to come up with social media posts. I'm just taking it from the podcast. And
here's Bri from thrive, the podcast for bloggers and influencers, but also my co host on let's grab drinks. My
advice for other podcasters is, when it comes to guests, make sure that you are aware of what their level of knowledge is about podcasting. So if you are talking to somebody and having them on your show, you know they've been on tons and tons of podcasts, they already know what to do. You don't have as much work. However, it is really beneficial for you to spend a little bit of extra time on the front end before recording and a little bit after. If you have somebody that is new to being on podcast, and I have quite a few, that has been the case for me, and so just sharing with them, like the importance of you know, like, what can they get out of being on the podcast? Like getting them excited to share with their audience and share how this is really adding clout for you, this is showing that you are an expert in what you're talking about, and showcasing like why it's important for them to share with their audience. And then before you're recording as well, of course, making sure they have some setup if you're recording video, making sure they know that ahead of time, just making sure that they are aware of all the things before they show up to record, and then on the other side of that, whenever they're done recording and it's about to go live, following up them, thanking them again, reminding them, sometimes I like to send my guests a little thank you note or a little bit of swag in the mail. There's so much that you can do just to make your guests love you and share your show.
And here's Leila Amati from so here's the thing, I
think the one thing that I do as a podcaster that every other podcaster should do is hire a producer specifically hire Haylee Gaffin, Gaffin, creative. I think that having a podcaster that you trust to ensure that every episode not only sounds incredible, is produced incredibly, but also strategized really well around making sure that you are getting the best return out of the time and the hard work that everybody puts into their podcast is essential and irreplaceable.
Next is Haylee Tharp from inside voice podcast.
So one thing I've done from the beginning is outline my show. Really like outlining it to a T because I feel like it just helps my show flow, and my editor doesn't have to take out so many awkward pauses and me saying, um, okay, let me think about what I'm going to say next. So I think that's really helped me out. I've even made like, little cue cards for myself that have my podcast branding on the front of it, which I think is super cute. And so I have made those. And on there I just have, like, I don't script the whole show, but I just have my little bullet points, and the way that I organize it is like, I'll start out with like, having the guests kind of introduce themselves even more than what I do, and then we just go right into the flow of things. So it's kind of like I do it like a storybook, you know, rather than like bouncing all over the place, so that way the audience can follow along.
And next is Octa. Xaylia Elise from success on paper. Now, at the time of the retreat, Octavia had not yet launched her podcast, so her advice was specifically for podcasters who are just getting started on their podcast journey.
So if you are on the fence or you're thinking about, hey, is MIC CHECK retreat for me, I am telling you, this is the place you need to be, if you are a new podcaster, if you are thinking about podcasting, even if you are a seasoned podcaster, okay, this is the place to be, because you are around like minded people. Haylee is great. Everybody is pouring into you. It's really a community feel. It's very close knit, no one. It's not a competition. It's definitely all about community. And
last but not least, we're gonna hear from Koli James of business first creatives. Hey,
Coley James here from business first creatives. And the one thing that I do for my podcast, that I truly believe every podcaster should do for their own is repurposing your content for all of your marketing channels. Now, creating a podcast is not cheap. It also takes a lot of time and energy, and so I always feel like in order to get the biggest return on your investment, in order to bring as many new listeners to your content as possible, you should be using parts of your podcast everywhere that you appear, so whether or not for you that is LinkedIn or Instagram or YouTube, that's what I mean by your marketing channels. But also, don't forget the low lift of simply sharing your podcast on your blog, as well as in your email marketing newsletters,
friends. I hope you enjoyed all of those amazing pieces of advice. I think it is really important to remember that every podcaster does things differently, just like I said at the beginning of the episode, and just because other podcasters are doing it doesn't mean you have to do it too. But what I will encourage you to do is find the things that are going to be either low lifts for you or really easy for you to implement if you are too busy to do it all. Pick one, pick two, maybe three. See how they work, test them out, and then check back in in 30 days. Give it 30 days, 60 days, however long you think it's going to take for that to make a difference in your podcast, and see how it works for you. Now over here on clocking in, we are all about sharing advice for podcasters, tips, tricks, strategies, but just know that we are firm believers that you do not have to do everything that is out there in order to have a successful podcast. And we just want to make sure that this is your encouragement, that as long as you are continuing to serve your audience and make an impact on the people who are listening, then your podcast is doing its job. You are using your voice. You are sharing with your listeners exactly what they need to hear. So just remember that. And if you are interested in joining us next year, at my check retreat to learn more about podcasting, learn how to grow or scale or focus, just create dedicated time to focus on your podcast. This retreat is for you. Come join us. Make sure you're on the wait list. We will put it in the show notes of today's episode, along with the links for every single person mentioned in today's episode as well. All right, friends, we will talk to you soon. Thank you so much for listening to clocking in with Haylee Gaffin for resources mentioned in today's episode. Head to gaffincreative.com if you're a podcaster looking for community that will help you improve your podcast, make sure you check out Mike check society, our community for podcasters who are looking to take their podcast from good to great, enroll today at Mike checksociety.com and use code podcast for $10 off per month. If you love this episode, I'd be honored if you'd leave me a review in the Apple podcast app, until next time, I'm your host, Haylee Gaffin clocking out you.
