Yeah, and I think that storytelling really could be focused around some sort of hero. And the the idea of gearing up towards your Annual Report season is, is really taxing. So I say, Don't overthink it, because there's a lot of hard work involved and, and thinking of your overall theme and writing relevant stories, your audience wants to hear proofreading, graphic design, budgeting, but at the end of the day, you really have to think about what your audience wants to hear. And you're competing for their time, I mean, your donors time really with them going out to dinner, washing the dish dishes, watching TV of their kids, and, and what like 100 other emails coming in their inbox at that moment, and then they get interrupted by a text on their phone while they're reading your report. So just focus on tell telling, like a really captivating story, but focus on a hero that saving the day in your community or being positively affected by your cause. So you know, we're talking about financials, of course, you need to state those, and maybe a donor list, but it won't move most people if you boast about how great your organization is in your, in your opening letter when they only care about the changes you're making, and those you're affecting. So I'll give you an example. Let's say you put up your organization is putting up a new swing set for the town, the story in your annual report. And this could be for any, any channel you're marketing through. But that story should not be about how you collected the money. And finally put up the swingset. It should be about the kids that now get to play with it. And the problem that was solved from that stakeholders perspective. So you can keep this kind of idea as you as you create, and reports and create a strategy to have individuals or groups of people as the lead characters to tell your story.