7:42PM Dec 11, 2019
I was just I was trying to think of an interesting story that we could start with because obviously I know a little bit about you But I did read an email recently where you were saying back in 2017, you realise you was in this office job for like nine years.And what what happened? Something obviously triggered. I don't know if it was like, was it a spur of the moment thing that happened or you just decided this is not for you?
Um, you know, to be honest, it was kind of like a long time coming. I just didn't know what my options were to get out of this office setting. So I was growing my family I had just had my second little girl and so I just I really started to like, hate that alarm clock going off and hating to have to like rush them into daycare and you know, get them where they needed to be. So I could be to work on time. And things weren't going great in the office setting, you know, typical drama office drama. And so, it occurred to me I did a Pinterest search one night sitting on my couch desperate, I think I literally did a search for like how to make money online. And I didn't have any clue what was out there.
I didn't even know like that people were. I mean, I know people were blogging, but I had no clue that it was like an income. It's like it comes stuff going on. So it piqued my interest. And I thought to myself, so I have a marketing background as it is. So everything I was doing for my current employer involved design and marketing. So I'm like, shoot, if I can do this for them, this will be super easy for me to do for myself, and what am I waiting for? So I basically, that night, bought my domain and jumped in. And that's where it all began. And after I had my third little one, just this past year,
I went on maternity leave, and I didn't go back. So nice. So this was in 2017 to 2017 you had no idea You could make money online at all.
I mean, I figured you could make, you know, there was different marketing things to make money online, but I guess I didn't realise like, yeah, that you could make like a lot of money online. You didn't know how to make money online. Basically, you had no idea what to do. It had never occurred to me like to do affiliate marketing or to create a product or you know, to try to get clients online. I yeah. So it was all kind of new to me. And I was like, holy cow. I'm doing this. This so I jumped in. That's pretty amazing. Then from 2017 know nothing about it in 2019. What was it? I'll bet you can remember the exact date and time caught you when you when you finished work the good basically. Yep. So I had my little boy on February 27. And then I use my maternity leave to really kind of, I mean, it's really hard to just
Goal, a full almost a full time job and then growing your own side business. So it was slow. I mean, I, you know, you see all that stuff online like oh, you know, have a full time income in 30 days or 60 days like that is not even how it is. So it did take me, you know, two years, but so in February, I was able to really, with my sleeping newborn, who was sleeping all the time, I was able to really put a huge focus on growing my business. And that's when I was able to put all the final touches on my pin design course. And I launched that. And that went great and picked up client work along the way. And yeah, didn't go back to work. So it was, it was great.
That's amazing. So if someone's listening to this, you know that they're in their car or like going for a jog or whatever they're doing. And they're just thinking, How on earth has she done that? What has she done to do that? Obviously, there's been, it's not like you've just gone from buying a domain name and then quitting your job. Those two years. A lot of stuff that's happened. But can you maybe walk us through like, what was your first thought? Like, how did you? How did you get going?
So I decided that I was going to I was like, I'm gonna I'm gonna just start out like a lifestyle blog. Honestly, I thought, you know, I can stop. Is that the same one? Yeah. Cool. Yep. And yeah, so I started if you go way way back on my blog post archives, you'll find some really random articles about like, you know, toddler TV, baby teething and all this stuff. So I just
I wasn't really connecting with it. So probably six months into it. I just, I'm like, this isn't, this isn't where I want to go. This is not how I want to help people. I have so much more to offer. And I realised that there was kind of a shortage in like design help, and I'm like, I freakin love to design and I'm going to And I think I can teach people how to do it for themselves.
So I had discovered like I was using I haven't been using Pinterest for a long, long, long long time. But that is what I was using to generate a lot of traffic to the current the you know, my mom blog article so anyways, I'm new people are struggling, struggling, like even like designing pins and designing just blog posts, graphics, blog, headers, you name it. I mean, first of all, like, where do you even start? I don't even do
I'm one of those people, by the way.
And so I'm like these, my blogging friends that I've made just even in Facebook groups, like they need help, and I can help them and I felt like that was so much more of like, a greater purpose than to be sharing people like how to get your toddler to eat, which that is a whole struggle in and of itself, but that was not for me. So I kind of made a pivot and just started figuring out how I was going to help
These people and who you know now are my online friends and all that stuff but so yeah, six months in, I totally changed my direction, which I think is totally okay to do if you're not connecting with what you're doing. Don't do it because you need to be excited it needs to light you up. So nine, and marketing lights me up. So change direction, six months in. I just started cranking out blog articles just doing what I thought needed to be done, start getting traffic, created an opt in and start growing my email list. started taking on clients because honestly, that was where the money was coming from. We all went to us but
obviously that doesn't just happen. How did you go from this person who's new to blogging to then go in? Hey, give me some money and I'll do stuff for you.
So I joined a kind of like a mastermind Facebook group. And it had never occurred to me to offer services. I don't know why. I mean, I, I was interested in more of like the passive income. So to me offering services and like I love to design but I was designing for myself. So I hadn't even like thought about that. And
this lady was like, if,
if you want to start making money, like the quickest way to make money online is offering services. So I'm like, okay, absolutely throw up a services page on my website. What do I love to do? I love to design pins. I love to design options. I love to design, you know, whatever, anything, actually. So I literally threw up a services page figured out my pricing. She had a challenge that it was like, you know, get your first client and my first client was dollar sprout team. Yeah, I like I don't know if I, I like drew them to me. I mean, this sounds kind of you know, silly. But, you know, if you're not into religion, but like I literally prayed some send me the clients that need me send me send me the clients, you know, who can I help? And they were one of my first clients.
Yes, yeah. So yeah,
that's my, I learned a lot of the stuff that I know about Pinterest from them, which I'm guessing they learn from you.
I know they have like their own little pin design course. And I've gone through it and everything and it's great. But you know, they have so much content and so much stuff.
they really work Pinterest. Let's be honest. Yeah. And so yeah, they reached out to me, so I help them do their pen designs. And that kind of really started the ball rolling. And I'm like, I can do this like I can I can do this client work. So I started getting more and more clients just interacting on Facebook groups. I know you mentioned that you've seen my like, before and after.
Yes. Oh, well. Oh, yeah. I had no idea. Did that was you that basically mean Christian or in like this mastermind group now and so we chat and that was that was like months ago that you were sending those designs are you're that person and I again, I learned so much just from seeing before and after it's such a good way of doing it.
Yeah, that's what I found, like people love that before and after. So doing those kind of things and actually like providing value like that into a group that can get you clients, like if you show that you're an expert in your field. I mean, just posting those makeovers. I have gotten probably three clients and multiple inquiries just from doing those. So yeah, that where clients came from, for the most part doing those and interacting and Facebook groups. Yeah, so I'm not currently taking on any more clients because I'm really, really now wanting to focus on growing my own business. If that makes sense
Yeah, well, yeah, that's kind of what I wanted to I wanted to see like, how are you going to then transition obviously so you've gone from those services and stuff. And I guess that's so that's what gave you enough money to be able to like quit your job and be able to earn enough. Are you? I don't know if you want to talk about that, but is it like a no money compared to what you were getting from a day job and stuff like that? Or is it you know, how does it How does it compare?
Yes, it is. And I was, yeah,
yep. It has totally replaced my income from my previous full time job. And it comes from clients. I do make some affiliate, I could totally amp up my affiliate marketing game. But you know, as you know, there's multiple, multiple different like avenues that you can generate income from me, I sell some pen templates, I sell some social media templates. I have a couple courses. And yeah, so all of those combined have replaced my full time income. So
awesome. So now you're obviously at a stage where you're after that, that ever, whatever that word is, you're basically after passive income, that that mysterious thing that lurks out there which is seems to be what everyone's after on the online world. But what I think that I think one of the best ways I've heard someone describe it is like planting a seed, you know, and then watering the partner you carry on looking after the plan and then you take the harvest and then you carry on more through it and look after it sort of thing but was that yeah, that's really that's a really good metaphor for
an analogy. Yeah. Like it.
So what is your plan then to go from this service based income to then starting to create maybe like this more passive hands off approach that will push you thinking right
I think it all boils down. I mean, I'm not, I'm not, I'm keeping my clients, I'm just not taking any more and a couple of them, you know, our, our, let's say go into like the lower tier for pen design. But I think what it's really coming down to is having a solid solid goal and a and a plan and being able to stay on focus, because I would find myself just like sitting at my computer because I felt like I had to, and it was like, am I even doing anything that's worth, like, I'm just poking around like, so I am training myself like, if I'm going to sit at my computer, I am going to be effective. And if I'm not, if I'm just scrolling through Facebook, I'm not going to do it, you know, like I'm either here to work and build the things that I'm creating effectively, or I'm not doing it so I think a lot of it is like just being what's the word, just super super focused and having a solid plan. So, right now I have a crazy plan that I'm rolling out in 2020, I'm going to be launched relaunching my pin design course that's totally updated and improved. And then I am launching what I'm calling a DIY design framework. Yes. So hopefully, this system will take any blogger or online business owner from this, okay, I bought my URL and I have this idea. And I know I can share it with the world. And I can write and all that stuff. But when it comes to designing graphics, I literally want to guide people through the exact process that I've taken to show up online show up consistently show up like a professional because I think so many people are missing out on a lot of opportunities because they're just kind of like throwing stuff together. You know, they're, they're not showing up consistently. So I want To be the guide, and guide my people through my people, that's kind of weird. You know what I mean? I want to guide people through, like, once they set up their website, okay, these are the graphics that you're going to need, you're going to need a logo, you're going to need this, you're going to need this you're going to need, you know, and with design principles in mind, and I want to make it simple and I want to make it fun. And yeah, so that's my big goal for 2020 is to roll out this DIY design framework. And I got to be focused to do it because I
always time but um, so is that kind of how are you actually going to design it? Is it on teachable or like what platform Are you using for that?
Yeah, I use teachable and so my I'm going to have multiple different courses because I realised that like some people, they might already have a logo or they might already have their branding in place. So my plan is ready. Now to sell the or offer the DIY framework as a big bundle. As I create the products and the courses, I'm going to launch them, you know, individually, so I think they'll be for sale individually. So, you know, somebody just needs help designing their opt in or they need to create like promotional graphics or, you know, wherever they are in their blogging journey or online business journey, my hope is, is that I can offer them something that will help them look and feel more professional, online, wherever they are in their journey. So if they want to come along with me from the beginning, and I can hold their hand through everything, all of the visual content that it takes to you know, be the I feel like it takes to be successful online. I will welcome that. But, you know, the courses will likely be offered as individual things as well.
Yeah, that makes sense. Yeah, is would like the design principle downbeats is it slightly different everything that you do? Sunlight a Pinterest design compared to like your opt in form compared to your honour. What else do you design? This is what I need you need to design.
But I get what you're saying yes and no. So there's a set of design principles that I feel like are super important to keep in mind when you're designing anything. So obviously, like, if you're designing a logo, there, the principles that you're going to want to pay attention to our thing, you know, like white space and you know, you know, different principles, then the principles that you would use to when you are creating like an opt in or like a multi page document, let's say. So, I guess the principles all remain the same. It's just when you want to use certain principles and like when that would apply. So like for a Pinterest pin, you want to make sure that everything actually When you're designing anything, you want to make sure that like it's aligned properly, you know that it's not cluttered that there's white space that, you know, it's balanced, that there's some visual hierarchy going on. So, yeah, it will vary based on exactly what you're working on. But the principles all remain the same for you know, anything that you're working on if that makes sense. Yeah, I have a roundabout way.
Yeah, definitely. Um, actually, that whole hierarchy thing I was just going through like your, your freebie costing, you have is that still I'm yeah, I'm guessing that's still just not available anymore. Is that like an opt in? Yeah, I mean, to be honest, there's so much in there is is crazy like is like I was saying to you before, I've honestly actually paid people maybe like $40 or something for not even half of that kind of information before. Yeah, just Can you just explain that hierarchy though, because I think that one for me. was one of my big ones that I just took away just now even though the already looked at that whole course before, but I forgot about it.
Yes, I can absolutely break that down. So, visual hierarchy is probably one of the most important design principles and what what visual hierarchy is, it's a way to lay out your design with the most important thing being most prominent, and then the second most important thing being, you know, the second most prominent thing and so on. So, it has the ability to kind of guide your viewers through your message. So take for example, like a Pinterest pin. If you have like 10 hacks to make money online, let's say you would want to catch your viewers attention with specific keywords, make money I forgot where do what I said the headline that pretend? Yeah, tell me Okay, so let's just say make money you want to like, catch your viewers attention with those words. So you would definitely want to put like a visual focus on those words whether that is making them a bigger size using a bold font using, you know, a fancy script or, you know, a handwritten script fine. Those are pretty popular right now. But yeah, visual hierarchy is kind of leading your audience to your design and helping them see your message in a way that the most important things are seeing first.
Yeah, no, I what I thought took from it as well is that I just presumed like, your title would be one thing and then maybe like your subtitle another thing and then your image or your call to action will be another thing. Whereas what I learned from that was that course that I was just looking at is your title can actually have hierarchy within itself. You know, like you say, like make money is the big bit of that. The 10 hacks can be small. So that's even though it's not in order, if that makes it look as 10 hacks is before make money that you want them to see make money first knows that, right? It was just like a penny dropping. Okay? Make sense?
Yeah, that's how most of these design tips and principles, they are actually, you know, it's like you don't know how to read when you're a child, right? If someone teaches you, you're all of a sudden,
okay, this all makes sense now. So, you know, the misconception is that like graphic designing is hard, complicated. All I don't have an eye for design. And I want to break down all those barriers. Because if you can follow some very basic design rules like visual hierarchy, like contrast, like alignment, if you can follow the rules and have a like, just even a basic understanding of them. You can create some professional looking things without having that ifer design without spending years in design school? Yeah, it's it doesn't have to be over complicated. You want to keep it simple.
Yeah. Well, that's that's the kind of thing that I learned from that as well is that actually, the more simplistic stuff seems to be more effective, rather than, you know, making it too busy with like this special fund or this special, you know, I don't even know what's called like gradient and the shading and stuff like that. It's almost like you don't want to do that is the message that you kind of, sort of kept getting from you?
Absolutely, especially if you're di wine and you know, you're not a trained and skilled designer. Adding those unnecessary things, lines and squiggles and drop shadows. I mean, you can use a drop shadow, if you can use it effectively. But all that does is actually clutter up your message. And I think like a lot of people it's like oh, but I need to feel like a I'm designing like, I need to feel like I'm being artistic or like I need to feel. So I'm going to add this little doodad or whatever you want to call it, because you feel like you need to have something. When in reality, if it's not helping your message, it's, it's not going to help you. It's just the there is like a bug on the page. Yeah, um, so yeah, keeping it simple is a big, big a big one.
Yeah, I think that there's a difference between what I've noticed as well as the difference between try that spending time making these little fancy little squiggly things, but spending time doing those messages that you said like making sure it's aligned and the contrast and what was the one that like something's bigger or different colour was that one called for?
That's that's contrast. Oh, that's country. Yeah.
So that you know, those sort of things. spending time doing those things is important, but spending time doing Rubbish is not alive spend a lot of time doing rubbish. I realised basically Oh, come on. Really do it anyway. Yeah. Are there any like tools and tricks or course it well obviously your course is there anything that you've personally used which you found has been like super useful.
Um, okay, so I was just actually doing an email that I was kind of talking about my favourite tools. Um, so a couple tools that may not be a surprise to you, but some may be a surprise to you or you haven't heard of. Obviously, the number one tool that DIY designers are using is Canva. And you can use the free version you can use the pro version. If you want to, you know, do things like upload your own fonts, you're going to need the pro version for that which is it is still pretty affordable but with a design programme like that, you You can create what you need to look and feel professional online. I use InDesign Adobe InDesign and I realised that that's probably very daunting and above what most people need. So, Canvas my go to programme. As for a recommendation, there, there's a couple other tools. I have a really fun colour picker tool
that just pulled out some new cool.
Yes, it's called colorzilla. And it's a Chrome extension. And you can pick any colour on your screen. So that really helps. Like if you're trying to match like say, a colour from a photo. You can use that and that back to a design principle, will that create consistency within your graphics if you can, you know use a colour from a photo opposed to just picking some random you know, bright red colour that's alarming and you know screams danger
there is I recently discovered a fun it's almost like a Photoshop kind of tool. And this is really great for like creating transparent backgrounds. I'm actually going to use it in my logo creation course it's called photo. Pia. Or photo P. Yeah, and I can send you Yeah, P a photo PA. Oh, but literally like to pee. Yeah, a simplified version of Photoshop, and it works like right in your browser. And yeah, so that's really cool. It is free.
And it does not the whole transparent background thing.
Yes. Yeah. So
cool, because I've used like free tools on their online online before but now I don't know what's happened to them. They don't seem to really work very well anymore, or they've like become pro things or whatever. And I'm like, I don't need to do that. Really. So if it's free, that's great. I'm always looking for those little freebie things.
Another thing that keeps me super inspired and creative is my favourite website is called creative market. They actually offer if you sign up for their email list, they offer six free design goodies every single Monday so you can get free fonts. Sometimes they have like different icon sometimes they have different patterns, they have all kinds of stuff, but you can sign up for the email list and get six free things every single week. That's one of my favourite resources.
And those are all free.
Yeah, that's all I have at the top of my head right now.
A question about the colour going back to like colorzilla and stuff
you said in the course like you should do is it to like two to three colours. And you should. Yeah, and is that Do you mean that that is for like, pin or does that mean always for your brand or black? Can you ever go off How does that work?
Absolutely. So, for consistency, and for let's see, if you want to start really being recognised online, on Pinterest, wherever you're showing up, I definitely recommend that you have some kind of basic visual branding in place. So that doesn't include a colour palette. And back to free resources, there's tonnes of free resources that provide, you know, colour palettes that have already been created. Even if you look on Pinterest for like purple colour palette, you're bound to find something then you could go ahead and use that colour picker tool to find out the exact hex codes of those colours. Yeah, so having like a solid colour palette that you can pull from anytime you create a graphic, especially if it's on brand, for Pinterest or for whatever you're creating. I definitely recommend that for your branding. So that's not only going to help you with consistency, but it's also going to save you time because a lot of time can be wasted trying to pick a colour. And same goes with fonts like I've been sucked down the rabbit hole, looking at fonts for like, I don't even want to admit but like ours, I don't know, choose you know, but if you have a set of fonts that you always use that represent you well then you never have to be sucked down that rabbit hole. And I guess when you talk about like creating off brand graphics for Pinterest, I think that is something that you can do once you have your branding in place. So once you create like for example, if you wrote an article, whatever it may be, I say create a couple odd brand pins and then you can play around when and if you have the time and create some off brand pins and that can be maybe your little creative outlet where you can try some of those fonts that you love, you know, but maybe don't fit your branding perfectly or that you know try some different colours because off brand pins can drive, you know, some different types of traffic to your websites. So I don't see any problem in doing that. But I personally recommend that you have branded pins and you know, other social media graphics that all look consistent. And maybe you use a set of templates to create them. Because it saves tonnes and tonnes and tonnes of time even like, you know, having fonts and colours, just that those basic go to things and then a set of templates that you use. I mean, you're going to save so much time you're not going to be you know, spinning your wheels every time you sit down to create something it's kind of the ground has already, you know, there for you. So,
oh yeah, if you can get a template that you can just then edit and change and like just change the words it just saves so much time doesn't it? Well on the template though, because this is something I have heard on Pinterest is that you shouldn't really like reuse the same images and graphics or the same all the time. I don't know if that's true or like, you know what, what the deal was with that. But if you've got a template, the image is a big part of the template really, isn't it?
It is. So Pinterest likes new content, and they like it pinned often. So I think a good strategy is is pinning like maybe three to five pin new pins a week. So a new PIN would be something that has a different headline that has a different image. And it has a different description I believe I'm not like super knowledgeable on like the actual pinning strategy. But design wise, you're going to want a different like text overlay or headline whatever you want to call it and a different image. So even if you had a set of templates, I do recommend switching off the images or having I love using like flat lay images that I have. Another favourite resource of mine is the I remix. I'm I'm a membership to that so I've access to you know thousands and thousands of images that are pretty Pinterest perfect. You asked me
Sorry Say that again I every mix
and is that like how much is that every month?
I think she's got monthly so first of all she offers like a free I think her freebie is like 500 or more like stock photos so definitely go snag some of those and her website it just I remix.com and start with that but if you want to. She's got so many like stock image bundles that for various different niches finance, fitness food, I mean all kinds of stuff. You're bound to find something that that you can use as you brand, your graphics and pins and whatever else you're creating. So yeah, that's a great resource there.
I forgot I'm like, lost my train of thought here. So
Sue that switching images and stuff. Oh, yeah.
That's a huge thing.
Yes. So say you have a set of templates. I mean, I think five templates is a pretty good place to start like, like pen design. For example, if you have five templates that you can use at any given time that are have a different layout, just switch out the images, switch out the, you know, the headline, switch out the call to action, and boom, you can create pins super fast.
Yeah, that's brilliant. Actually, that's something that I have never quite done. I've got the idea of a bit of a template, but I'm always I need to change the image and I want to change the image the whole thing seems to change a lot. I don't know if you have to guess you can make the image fit a bit better maybe or
there's going to be even
I find even with any template that I create, there's going to be a little tweaking that you need to do to make it work with the image because the most important thing about Pinterest is and creating those graphics is making your message like work effectively with the image, you know. So you can do different things like add an overlay over the, you know, whatever image that you choose, you can drop the opacity of the image to make the text more readable. But yeah, there's different design techniques that you can do, you can add like a block of colour behind tax to help it stand off from an image, you definitely want to make sure anything that you put on Pinterest or any graphic actually is readable. I've seen a lot of pins and it's like, I'm trying to read the message and screw that I'm moving on, you know, so if it's one way to scare off your audience is to have text that isn't readable. Yeah. So I know that you're kind of doing your own little Pinterest side project.
I'll share something that would be super helpful for you and for your viewers or your audience likely
have a system for creating like 50 pins and an hour
So basically, pick have five templates. Yeah, the hour doesn't account for your time creating the templates. Let's just say that I have
five templates take.
If my math is right, we'll see here. Take your top five articles or five articles that you want to create pins for. Okay, make two headlines, two brand new headlines per pin, you know, switch up the words, hit on some different keywords that your audience might be searching for. So you have your five templates, your five articles, and then your two headlines per article. So you have 10 new brand new headlines, right? But if you run through each of those, each headline through a template, you end up with 50 pins.
So that could set you up for like
a month. So maybe a month and a half of pinning new content to Pinterest.
Well, I've been trying recently I don't know if this is bad form or but I've basically design a pin. And then if it starts doing well, if it starts getting a little bit of traction, all I do is I go back to the pin on camber, duplicate the pin, like 510 times however many and then just change the colour or light move the text up, right. So if the text is at the bottom, I move it to the top. And so and that's super quick as well. But obviously, that only works with pins that already exists and not already lights are doing well. I don't know if that's a good idea or a bad idea or
I think if they're different enough, like if you're moving the text and did you say you were changing some of the text on it?
Yeah, well, sometimes it's okay, because I don't know. I don't know what the best thing is that because obviously there's a reason that pin is starting to do well. So I don't want to change too much. But equally, I'm changing the colour or like moving the title might I might make I didn't know what it was called until just now, but I would make the hierarchy different. So I'd make a focus, maybe on a different place or something like that. Yeah, so I would hardly change it at all. So look very, very similar, but I'm just changing the colour. I don't know if that's what
I wouldn't say it's
bam, and I don't really know, like Pinterest level of like, what is considered a new PIN, you know, like, I do know, like, a different image. And so if you're changing the colour, that's great, and you're moving things around, I think if you were to compare them side by side, like I would say, if there's enough difference to say like, okay, those two things are different. You know, I would say that that's okay. And I love that that's a really great idea to create pins quickly to
Yeah, because that is like you say, that is the whole focus of that of that website. So I've been trying to find ways to make pins a bit quicker, because otherwise it takes me so long and and then I looked at as well, so it's, you know, I've learned so much just in this last hour. It's been amazing. Yeah. Anyway, going back to you a bit more, what would you say has been like one of the best thing since? Well, since quitting your full time job not what would you say is, I don't want to know like, what is your average day look like? Because I can imagine and I want to know more like what is some of the best things that has happened since it's not long obviously for you, but it could just be right in this
little bow. So my number one thing, I have not woken up to an alarm
in like months,
so that excludes my nine month old crying
in the middle of the night, which is another thing
so I have this newborn.
Not anymore. He's nine months old now, but it's like babies wake up a lot in the middle of the night. They want their mamas. And now it's like, I'm so much less stressed out about like, Oh, I just want this baby to sleep. I'm like, I could take a nap tomorrow if I wanted to, you know, like, I just and doing things for myself when I want to how I want to, has been amazing, not reporting to I mean, I do have my clients but I love my clients, they're, you know, they cause me no trouble whatsoever I love to create for them. But you know, like not having that box to report to like, I am my own boss, I'm able to like go to my daughter's Christmas parties without having to take time off. Like if I want to stay up at my up north cottage for a longer weekend like I can I just have to rearrange my schedule in a way that I don't have to do that work. You know, the deadlines are looser. I get to pick who I work with. You know, like I'm not stuck working for an employer that may doesn't appreciate everything I do. If I don't like a client, I could get rid of them. I can throw in a load of laundry whenever I want. I guess it's just given me the opportunity to kind of focus more like on my family and my children, and all of those things that I think we're here on this earth for. So it is really been it's,
yeah, it's it's been nothing short of amazing.
Yes, that that is awesome. Is your is your husband like in a normal nine to five?
He is Yeah, he works for a university here. And he's kind of he's into marketing as well. So we get to bounce ideas off of each other and what not. But yeah, he works a full time job and
I work here.
Nice. And I've asked this question to everyone, but I'm actually going to for the first time ever, I'm actually going to ask you, it in a slightly different way. So you can actually have a bit of time here to think about this because I think this is a really good one. But let's go back to I need to try and pick a day. So let's, I'm going to do this whole 2017 time. So you're working in your office, you're in the same chair, you're uncomfortable chair that you've been in for nine years. You just you realised something has happened that day, and it just wound you up, you know, like you just like laid off pulling that you stress from being at home, you've got your side business on the go. What would be one thing that you would tell yourself, if you could go back to that exact moment on that day,
um, that I had everything I needed to make it happen and that it might take some time. It's not going to be easy. But everything that I have in between between my two ears here, can be put to use and don't have to know everything Everything is figured out. It just it's going to take a lot of determination and focus and probably won't always do everything right. And that's okay. It's all a learning experience. But I believe that if you put your heart and soul into something that you want so badly, you are the main driver of that bus and you can get there. And it's not going to be easy. You're going to hit some bumps along the way. But I think that if you can dream it, you can do it.
Amazing. That's so good. Imagine if you could actually go back in time and tell yourself that that'd be so weird it I'm always like, Oh, I wish I wish I could do that. I wish I could take these people's advice and go and tell myself this like two years ago, wherever. But, ya know, okay. That is awesome. But obviously I know you're super busy lady. Even though you say that you can just do whatever you want, when you want, you actually do do a lot of stuff. So I don't want to keep you for too long. And I really appreciate you coming on today.
Yeah, it was fun. Thank you for having me. It was fun to chat.
So there you go so much value from a half hour chat, or however long it was. There's, I know, it's sometimes harder to actually hear this and see it visually because it is some of the things is like quite visual, but I really still hope it it really helps just given like some of the stories and things about what's actually happened, I think could really help. I'm just going to sum up the five key takeaways, but before I do note that I didn't ask her how to get in contact with her, go to the show notes and you can find all the links for the best way to get in contact with her. But basically, it is apple cart lane.com that's apple. spotlight apple cart, spotlight cart all one word, lane spotlight lane, don't think I need to explain that.com very easy to find. So here are my five key takeaways. Number one is once you learn those fundamental key things for graphic design, anyone can kind of do it. And I'm going to just going to list three things here. hierarchy, alignment, and contrast. Remember, hierarchy is like the first thing that stands out. So it could be within the title, it could be like, make money, how to make money, quickly, make money would be your key key thing that you want people to see. First you want that to be big and bold. You also might want it to be a contrast. So you might want it to be a different colour. And then alignment you want it it can be aligned to the left, it can be aligned to the right, it can be aligned to the middle, but whatever it is, it needs to be aligned together. Now if you had a lot of call to action that can be aligned in a different place, you know if it's a separate thing, but when the writings together, make sure is aligned in the same way. Number two is a genius way to come up with 50 pins in an hour. You have five templates, you have five key posts, and you have two headlines for those key posts. You put them together, that means you kind of got two titles for each word 10 titles over all 10 headlines. And that means you just put them into your five templates. That's 50 pins that all look very different and unique and amazing. Number three is keep it simple, stupid. This is something that I need to keep telling myself because I always end up doing this. When I'm designing pins, I just end up spending way too long. And I make it worse if anything. Like Yeah, you want to make sure that your make sure you've got it in line and the contrast and the hierarchy and those sort of things. But you don't want to spend ages adding junk, which is Have a massive culprit of doing in the past. You don't you don't need to like make it graded or shaded or add in a little symbol that means nothing. Just put in things that add to content. Number four are some amazing tools that she talks about colorzilla where you can like pick any colour from the screen. It's just a Chrome extension for free photo P which sounds really cool. Was that the one yeah, that's the one with the transparent
you can just use it and get the make the transparent in the background. I think that's so useful, creative market where you can get six free things was it a week or a month you know, icons, patterns. That sounds really cool and it's check that out. And I remix something I always find the stock photos. You know on you know when you look on Pinterest, you see these people that are getting all these amazing photos and I've paid for some stock photos before. I've never done like the monthly thing but I'm Just an hour, they always seem to get such nice things. And I'm guessing this is maybe a way that you could potentially do it. I'm excited to check that out anyway. And number five was her one thing that she would say, if she could go back to 2017. You have everything that you need in your brain already. Everyone has everything that they need to do whatever they want in their brain already. I could go on like a deep philosophical talk right now, but I'm not going to. But there's nothing different between any of us It sounds stupid. And you might think, Yes, there is. And obviously, they're all we're all different. We're all unique or, but we all have the same information. We all have access to the same things. If you're from a first world country, like you know is there's nothing different about anyone. It's just, it's just applying it. It's just trusting yourself is you don't it doesn't mean you have to quit your job tomorrow or what Is but you have got skills in you right now, that can make you live a life that you want to live. And if you just knew that, if you know like if you go forward five years and you've tried this side house or wherever it is that you've done, and you make it make your life look exactly how you want it to look, just imagine if you could tell yourself right now you know, everything that you need to know. You just need to trust yourself. How cool would that be? Anyway, that's the five things that I think have I've taken away. I hope you really enjoyed that chat. I don't want to ramble for too much longer. So Take care, guys. Thanks for listening in to this episode of Make time online. Be sure to subscribe to our podcast you don't miss any future episodes. And please take a moment to write a review for our podcast in the App Store. keep changing for the better guys. Take care