So I can start with that the first two things and if you want to go into some of the details on this, that I think really stuck out also for a group like publicwise where you know, I ignoring it. As the executive director of an organizing background. Also, we work with a lot of groups that are working directly to organize and educate voters, is the message testing was really strong for us. And I think is something that is helpful throughout the whole cycle where it was really interesting to see that voters whether or not they identified themselves as single issue voters showed a lot of empathy for single issue voters, and that the messaging around I think we've heard a lot of debates where people try to say like, you know, it is not a good idea or is counterproductive. To vote on a single issue, where that messaging actually tested really poorly, anything that sort of shamed single issue voters was not something that tested well and that a more holistic message tested well, and then also, again, wanting to have really practical implications of this, looking at who what we call the persuadable defectors? Who are those folks that are more open to having any sort of persuasion done or more words more possible to bring them back to vote for Biden in this case? Having those really specific numbers because I think we've been talking, when I hear pundits talk about it, it's a lot more anecdotal than based in data. Having that hard data has I think, is really helpful for campaigns and organizers.
