so the example there is, if you only focus on like lawyers, suddenly, when you come down to your product, your product can be really high quality, and it doesn't take a lot of time, but your limiting factor is you can only work with lawyers because your templates all are formatted for them. Your to do's are all the same. Your content can somewhat get recycled a little bit there, like your learnings aren't necessarily as great, but again, you're segmented to you can only sell to that.