6:23AM Jul 15, 2021
For sure that wasn't an aspect but what is very clear to me is that packaging in general is a good area for sellers for brand owners to start pushing their green message to consumers right as default now a consumer expects recycling friendly packaging right so they gone are the days where you get a simple plastic bag with within a plastic bag and then you're expected to just throw that away customers don't like that. The same with cardboard right if you are a brand that is pushing all of the green benefits of your brand and then you're dispatching product in cardboard that It's difficult to recycle is not easily recyclable for the consumer, then you're really mixed messaging that consumer and they're confused. And they're not happy at all.
I guess it doesn't really align with your, your values, you're portraying a message on your Detail page to show a plus, that you care massively about the environment that you're always looking to give back, you're creating a sustainable future and all of that sort of jazz, and then you're delivering it with packaging, that doesn't mimic it. Like you said, it creates that confusion, that messaging isn't aligned. And I guess that comes down to just creating a poor customer experience. I talk a lot about invoking an emotion. And obviously, you want that to be a positive one. But what you've touched upon there is, if you're not aligned, that is create some sort of negative emotion, would you say?
upset? Absolutely. One thing that we're seeing at refurbed is the rise of the environmentally conscious consumer, right, the sustainability factor. Previously, even within the refurbished space price has been number one, right? I just want to buy a product that is low price. But increasingly, we're seeing this demand from the customer that saying, hey, actually, I want to buy refurbished or I want to buy my product and have great recycle or packaging or packaging, that allows me to do something else with it. Other than throw it in the bin and have it seen ended up on lunch in landfill. And that's going from from a very low reason for purchase. And it's that that's now for us refurb, that's within the top five reasons for fee for consumer to buy with us.