Like, had one, had one client that I was dealing with, and I'll just set the stage here one client I've dealt with where they were selling $1,000 laser measuring machines, mostly meant for academia as well as research facilities. But to give you like a baseline, third cheapest laser was $25,000 so to the point they're their pool of users incredibly small, right? We're talking very specialized, highly specific, like they were writing basically research papers to try to, like, tell you, you know, tell a researcher why they should go for this laser, because it can get down so many microns with accuracy, you know, consistently. But the problem there is, is that one lead is potentially $25,000 so how do you break that down, right? How do you actually say I brought you value when, realistically you're only dealing with, let's just say five, five potential leads a month, right? No, realistically, if you want to break that down, let's just say, like, let's take 20% all right, 20% of that. So $5,000 is what that lead is worth. Suddenly, that conversation you have with your marketing company or the business owner is very different when you can say, hey, I generated for you, you know, $15,000 worth of value, or potential value, from three leads, and to the point my services only cost 1000 right, or even 5000 right. Suddenly, everybody's speaking the same language, and now we're able to say, hey, we brought you value, or we feel is value, right?
